Consumer & Buyer Behaviour (MKTG7503)
Course level
Postgraduate Coursework
Faculty
School
Business School
Units
2
Duration
One Semester
Class hours
Seminar 3 Hours/ Week
Incompatible
MKTG2501
Recommended prerequisite
MKTG7501
Restricted
Quota: Minimum of 15 enrolments
Course enquiries
Dr W. Mao
Current course offerings
| Course offerings | Location | Mode | Course Profile |
| Semester 2, 2024 (22/07/2024 - 18/11/2024) | St Lucia | In Person | Profile unavailable |
Please Note: Course profiles marked as not available may still be in development.
Course description
Behavioural study of buyer behaviour, cultural & social factors, personality, learning, attitude theory, brand loyalty, diffusion of innovations, models of consumer behaviour.
