Product and Service Management (MKTG2505)
Course level
Undergraduate
Faculty
School
Business School
Units
2
Duration
One Semester
Incompatible
MKTG7505
Prerequisite
MKTG1501
Restricted
Quota: Minimum of 35 enrolments
Course enquiries
Mr M. Thomes
This course is not currently offered, please contact the school.
Course description
Introduction to marketing issues relating to managing products and services: market learning, new product and service development process, product/service launch, reaching viable markets, entrepreneurial marketing strategies, marketing channels and building relationships with targeted customers.
Archived offerings
Course offerings | Location | Mode | Course Profile |
Semester 2, 2019 (22/07/2019 - 16/11/2019) | St Lucia | Internal | Course Profile |
Semester 2, 2018 (23/07/2018 - 17/11/2018) | St Lucia | Internal | Course Profile |
Semester 2, 2017 (24/07/2017 - 18/11/2017) | St Lucia | Internal | Course Profile |
Semester 2, 2016 (25/07/2016 - 19/11/2016) | St Lucia | Internal | Course Profile |
Semester 2, 2015 (27/07/2015 - 21/11/2015) | St Lucia | Internal | Course Profile |