Current course offerings

Please Note: Course profiles marked as not available may still be in development.

Course description

This course examines and critically evaluates key areas of event marketing, including event concept creation, event bidding, event markets and event marketing environments. Event branding and measurement and alternative marketing strategies are also examined from an event vision and objectives. Students will draw on these insights when focusing on contemporary issues in event sponsorship management. Event asset analysis, customisation of sponsorship strategies and marketing objectives are examined with a view to leveraging and managing a sponsor's portfolio. The course also addresses the principles of fundraising in the context of events and explores avenues for attracting funding from the public sector and private sector philanthropy.

Archived offerings