Marketing consent and privacy notice
When you interact with UQ online or at an event promoting the university and its offerings, we may collect information about you.
This page outlines what information we collect about you, how we manage and use that information, your rights to access it, and how you can opt out of marketing communications.
What information we collect
Forms
If you fill in a form on our website, at an event, or on a third-party referral site or social media platform, UQ collects the information you provide.
Personal information we collect will typically include:
- name
- phone number
- address
- study interests
- if you are based in or outside of Australia
- if you are a student
- student ID number (where applicable)
- citizenship information
- country of residence
- country of origin
- visa status.
For information about how UQ collects, processes and uses information from online applications, refer to our Online application terms of use.
Cookies
Our websites use cookies, which are small pieces of data that our website sends to your browser. These cookies are stored on your computer or device.
If you visit our website and have cookies allowed on your device, we may collect data about your activity. This data may include:
- how you use the site
- which site you visited immediately before ours.
For further information on how UQ uses analytics, cookies and other tracking technology on its sites,and for further information on managing your cookies and browser settings, please refer to our Website terms of use.
Other sites, including third-party vendors such as Google and Facebook, also use cookies. This is referred to as third-party data and is anonymised.
Why we collect this information
Enquiry management
We collect your personal information to:
- respond to your enquiries as accurately as possible, including helping with applications, enrolments or changes to programs
- confirm your identity and facilitate interaction with UQ, including to connect you with the right team or to contact you about changes that affect you
- share with agents and recruitment partners who are facilitating your enrolment
- manage your subscriptions to UQ communications.
Improving your experience
Collecting this information also allows us to:
- store information about how you use our sites, so that we can provide a personalised experience when you visit again
- understand how our customers are using our websites and what they’re looking for, which helps us to make better decisions about UQ's operations, services and community engagement
- seek feedback on your experiences with UQ, or to understand your intentions through surveys
- monitor, optimise and serve personalised content or ads based on your past behaviour on our sites.
Marketing purposes
We use a combination of personal information and anonymised data to serve you personalised marketing messages through email, advertising through third-party sites and platforms (including social media), and on our own site.
Collecting this information allows us to:
- promote UQ programs, news, events, scholarships, and offers to you via email, outbound calls, SMS and social channels
- exclude individuals from marketing activities (such as email communication, advertising targeting, or social media posts or ads) that are not relevant to them
- provide a personalised experience for our users, such as inviting prospective students to an event, advising about scholarship opportunities, or showing reminders about application dates
- undertake remarketing activity, including building lookalike audiences, to target directly, or to build a retargeting audience in social platforms through paid advertising
- link anonymised data with identified data to personalise communication.
Reporting
We use anonymised data (e.g. through Google Analytics) and personal information (e.g. collected from forms) to do things such as:
- provide holistic reporting
- monitoring and evaluating campaign performance such as reporting on website traffic, web behaviour or total form submissions
- analysing and improving site performance.
How to stop receiving communications from us
If you don’t want to receive direct marketing communications from us, you can opt out at any time.
If you don’t opt out, we’ll assume that you’re happy to receive similar communications in the future.
You can opt out:
- of email marketing communications by using the ‘manage your preference’ or ‘unsubscribe’ links
- of marketing-related SMS messages, by replying or messaging ‘STOP’ to the number provided
- by contacting us directly and asking us to update your preferences:
Accessing your personal information
We take all reasonable steps to ensure your personal information is correct. If the information we have is out of date or wrong, let us know so we can update it.
If you are a current student, you can see and update some contact information in your my.UQ portal, or through a ‘manage your preference’ link in marketing emails.
You can request access to marketing-related personal information that UQ holds about you by using the forms linked below.
In some cases, depending on the nature of the information, you may need to submit a formal application under the Information Privacy Act 2009. We will notify you if this is the case.
If you wish to access other information that UQ holds about you (i.e. personal information that is not marketing-related), contact the relevant organisational unit, or refer to the Access to and Amendment of UQ Documents Procedures.
Further information
For more information about privacy and your right to information, visit our Right to information and privacy website, or see our: