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 Biography

Len Coote teaches marketing and market research in the UQ Business School.

Len Coote is a Senior Lecturer in Marketing. His research interests span three areas. His primary interest is relationship management. The purpose of this research is to understand how business relationships are established, maintained, and terminated. A second area of interest is managing frontline employees. Research in this area addresses the impact of management interventions on employees' perceptions of their work environment. Theories of competition are a third area of interest. A purpose of these theories is to understand the role of management in establishing competitive advantage.

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