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Associate Professor Frank Alpert   
  
Associate Professor

 Publication

2010  Lowe, Ben and Alpert, Frank (2010) The relative influence of pioneer and follower price on reference price and value perceptions. Journal of Product and Brand Management, 19 7: 504-511.
 Associate Professor Frank Alpert
eSpace Record:  
http://espace.library.uq.edu.au/view/UQ:220651

  
Links:  Article DOI - full text from publisher
 
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