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Dr Ravi Pappu
Email: r.pappu@business.uq.edu.au
Telephone: 07 3346 8089
Organisational Unit: UQ Business School
Web: http://www.business.uq.edu.au/display/teach/Ravi+Pappu
Topics: Marketing. Brand equity: measuring, tracking and managing brand equity of manufacturer brands, retailers, and nonprofits. Country branding: measuring and managing country image and the image of its brands in international markets. Celebrity endorsement: effectiveness of celebrity endorsers, endorsements’ impact on brand choice and brand equity. Sponsorship: effectiveness of firm sponsorship, sponsorship impact on brand image/value, sponsor portfolios. Innovativeness: brand innovativeness impact of brand innovativeness on customer satisfaction and brand equity. Consumer innovativeness and its impact on brand extensions.
UQ Experts profile of Ravi Pappu UQ News items featuring Ravi Pappu UQ Researcher profile of Ravi PappuProfessor Graeme Turner
Email: graeme.turner@uq.edu.au
Telephone: 07 3365 7183
Organisational Unit: Critical and Cultural Studies - Centre for (CCCS)
Web: http://www.cccs.uq.edu.au/index.html?page=16135&pid=61040
Topics: Post-broadcast television, cultural studies, media studies, popular culture, talkback radio, celebrity.
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