People working in public, private, or not-for-profit organisations must communicate effectively with a wide range of staff, customers, stakeholders and various interest groups. To achieve this, they need to choose from a range of communication channels and strategies. Irrespective of background, professional skills that are required by communicators and communication managers are developed through in-depth examination and application of the theory and practice of effective organisational communication.

All large organisations in the private and public sectors now employ communication specialists to improve the functioning of their organisation, and to assist them in improving communication with their employees as well as improving communication with the organisation's clients.