This area of study offers students the opportunity to learn forms of communication within and between organisations; to learn the art of influence and persuasion. Students become adept at evaluating and improving the design of paper and electronic communication systems. Courses offer an understanding of concepts of advertising, public relations, corporate identity and intercultural communication.

All large organisations in the private and public sectors now employ communication specialists to improve the functioning of their organisation, and to assist them in improving communication with their employees as well as improving communication with the organisation's clients.