The marketing of any business, whether profit or non-profit, is critical to its success. This field focuses on the key strategies, skills and tools required for effective marketing in today's global world. Students develop critical skills and knowledge in areas of brand management, awareness and loyalty; consumer behaviour and purchasing decisions; the synthesis of information; public relations writing; and teamwork.

Graduates of the Master of Business (Advanced) in Marketing can expect to find marketing positions in medium to large sized businesses; sales and retailing; marketing consultancies; market research