Commencing semesters, 2017

Semester 1
Semester 2

Program level

Postgraduate Coursework

Program code

5250

Faculty

Business, Economics & Law

School

School of Business

Location

St Lucia

Delivery mode

Internal

Course List

View the course list for courses that can be studied as part of the Marketing field of study.

Enquiries

Australian/domestic students

UQ Business School

Email: info@business.uq.edu.au

Phone: 07 3346 8100

International students

International Student Advisor

Email: study@uq.edu.au

Phone: Outside Australia: + 61 3 8676 7004
Within Australia (Free Call): 1800 671 980

Enquire online

Why study Marketing?

Marketing knowledge and skills are in high demand as the world transforms into a global marketplace for internationally traded goods, services, and ideas. Marketing is concerned with identifying consumer needs and wants and targeting organisational resources towards profitably satisfying these needs and wants.

Effective marketing requires knowledge of product and brand management, consumer behaviour and research, product and service development, and marketing strategy making. The marketing major provides students with the knowledge and skills required to be effective marketers and pursue careers as marketing professionals.

Courses

View the course list for courses that can be studied as part of the Marketing field of study.

Employment opportunities

Our graduates enjoy positions as managers and consultants in marketing and advertising agencies, marketing departments of private businesses, the entertainment industry, market research organisations, not-for-profits and government agencies.

What it costs

Please view the Master of Business for indicative fees.

How to apply

Please view the Master of Business for information on key dates and how to apply.

Professional memberships

Graduates may be eligible for membership with the following professional bodies:

  • Academy of International Business
  • Australian Marketing Institute
  • Market Research Society of Australia