Marketing Field of Study
Part of the Master of Business program
Commencing semesters, 2017
School of Business
Why study Marketing?
Marketing knowledge and skills are in high demand as the world transforms into a global marketplace for internationally traded goods, services, and ideas. Marketing is concerned with identifying consumer needs and wants and targeting organisational resources towards profitably satisfying these needs and wants.
Effective marketing requires knowledge of product and brand management, consumer behaviour and research, product and service development, and marketing strategy making. The marketing major provides students with the knowledge and skills required to be effective marketers and pursue careers as marketing professionals.
View the course list for courses that can be studied as part of the Marketing field of study.
Our graduates enjoy positions as managers and consultants in marketing and advertising agencies, marketing departments of private businesses, the entertainment industry, market research organisations, not-for-profits and government agencies.
What it costs
Please view the Master of Business for indicative fees.
How to apply
Please view the Master of Business for information on key dates and how to apply.
Graduates may be eligible for membership with the following professional bodies:
- Academy of International Business
- Australian Marketing Institute
- Market Research Society of Australia