Marketing Single Major
Part of the Bachelors of Business Management/Information Technology program
Commencing semesters, 2017
Faculty of Business, Economics and Law
Why study Marketing?
The endeavour of marketing is to direct an organisation's activities towards the needs of its external customers by encouraging exchanges of products, services or ideas so that both customers and organisational goals are satisfied. You will develop an understanding of the key concepts underlying marketing practices, while acquiring the skills necessary to embark on professional marketing careers.
Graduates work in marketing positions in medium to large sized businesses; sales and retailing; marketing consultancies; and market research.
View the course list for courses that can be studied as part of the Marketing single major.
Graduates may work in the following areas:
- business consultancy
- small business start-up and development
- organisational development in large organisations
- general management positions.
What it costs
Please view the Bachelors of Business Management/Information Technology for indicative fees.
How to apply
Please view the Bachelors of Business Management/Information Technology for information on key dates and how to apply.
Graduates may be eligible for membership with the following professional bodies:
- Australian Marketing Institute
- Market Research Society of Australia