Commencing semesters, 2018

Semester 1
Semester 2

Program level

Undergraduate

Program code

2222

Faculty

Business, Economics & Law Fac
Engineering, Architecture & Information Technology

School

Faculty of Business, Economics and Law

Location

St Lucia

Delivery mode

Internal

Course List

View the course list for courses that can be studied as part of the Advertising single major.

Enquiries

Australian/domestic students

Administrative Officer

Email: bel@uq.edu.au

Phone: 07 3365 9017

International students

International Student Advisor

Email: study@uq.edu.au

Phone: Outside Australia: + 61 3 8676 7004
Within Australia (Free Call): 1800 671 980

Enquire online

Why study Advertising?

Advertising and media companies are important entities within the business and marketing fields and provide business and employment opportunities for marketing, advertising and media professionals. The advertising major is intended to provide students with an introduction to the academic foundations of the advertising and media fields, and to develop the business, analytical and creative skills necessary to the pursuit of careers within this industry. Study of the academic foundations of advertising provides insight into the fundamentals of consumer behaviour, knowledge of which is essential for effective advertising management. Skills and experience in the creative design and development of advertising campaigns is essential to effective creative execution. Knowledge of media planning and buying is crucial, because it forms an important part of implementing advertising strategies. The advertising major is intended to provide graduates with knowledge of each of these aspects of the field and to produce graduates with a readiness to pursue careers in this industry.

Courses

View the course list for courses that can be studied as part of the Advertising single major.

What it costs

Please view the Bachelors of Business Management/Information Technology for indicative fees.

How to apply

Please view the Bachelors of Business Management/Information Technology for information on key dates and how to apply.