Current course offerings

Please Note: Course profiles marked as not available may still be in development.

Course description

This course takes a destination management and marketing approach to tourism, and focuses on the planning of destination experiences, and the management of sustainable destinations. Students will identify, and analyse in detail, how these two principles have been integrated in a variety of destinations to enhance global competitiveness. Topics include the roles and functions of governments and destination management organisations (DMOs); planning and product development; policy and regulation; positioning and branding; resources, networks and partnerships; risk management and disaster recovery and the implementation sustainable tourism. This course builds on, and considers, fundamental and advanced topics in tourism marketing, governance and sustainable planning and management.

Archived offerings