Course level

Postgraduate Coursework

Faculty

Business, Economics & Law

School

Business School

Units

2

Duration

One Semester

Class contact

3 Lecture hours

Incompatible

ADVT7511 or MKTG2501 or MKTG7511

Recommended prerequisite

Course coordinator

Dr J. Previte

Current course offerings

Course offerings Location Mode Course Profile
Semester 1, 2018 St Lucia Internal Profile unavailable

Please Note: Course profiles marked as not available may still be in development.

Course description

This course applies a strategic social marketing approach to identify and examine wicked social problems. In practice, social marketing seeks to integrate marketing concepts, with other approaches to influence behaviour change that benefit individuals, communities and wider society for social good. Social marketing is guided by ethical principles, integrates research insight, advances theory as a lens to understand consumers and other stakeholders, and applies marketing techniques and strategies to influence social change at micro, meso and maro levels of society.

Archived offerings

Course offerings Location Mode Course Profile
Semester 1, 2016 St Lucia Internal Course Profile