Fundamentals of Marketing (MKTG7501)
Information valid for Semester 2, 2018
Course level
Postgraduate Coursework
Faculty
School
Business School
Units
2
Duration
One Semester
Delivery mode
Internal
Class hours
3 Seminar hours
Incompatible
MEBS7107 or MGTS7806 or MKTG1501 or 7040 or 7915
Course enquiries
Dr M. Hume
Current course offerings
Course offerings | Location | Mode | Course Profile |
Semester 1, 2024 (19/02/2024 - 15/06/2024) | St Lucia | In Person | Course Profile |
Semester 2, 2024 (22/07/2024 - 18/11/2024) | St Lucia | In Person | Profile unavailable |
Please Note: Course profiles marked as not available may still be in development.
Course description
Introduction to marketing management; consumer behaviour; marketing research & segmentation; product life cycle theory; product & pricing strategies; distribution & logistics; promotional strategy including advertising & personal selling; marketing organisation, planning & control; international marketing, services marketing & marketing for not-for-profit organisations.