Course level

Postgraduate Coursework

Units

2

Duration

One Semester

Class contact

3 Seminar hours

Incompatible

MEBS7107 or MGTS7806 or MKTG1501 or 7040 or 7915

Course coordinator

Mr O. Seamons

Current course offerings

Course offerings Location Mode Course Profile
Semester 2, 2016 St Lucia Internal Course Profile
Semester 1, 2017 St Lucia Internal Profile unavailable
Semester 2, 2017 St Lucia Internal Profile unavailable

Please Note: Course profiles marked as not available may still be in development.

Course description

Introduction to marketing management; consumer behaviour; marketing research & segmentation; product life cycle theory; product & pricing strategies; distribution & logistics; promotional strategy including advertising & personal selling; marketing organisation, planning & control; international marketing, services marketing & marketing for not-for-profit organisations.

Archived offerings

Course offerings Location Mode Course Profile
Semester 1, 2016 St Lucia Internal Course Profile
Semester 1, 2015 St Lucia Internal Course Profile
Semester 2, 2015 St Lucia Internal Course Profile
Semester 1, 2014 St Lucia Internal Course Profile
Semester 2, 2014 St Lucia Internal Course Profile
Semester 1, 2013 St Lucia Internal Course Profile
Semester 2, 2013 St Lucia Internal Course Profile
Semester 1, 2012 St Lucia Internal Course Profile
Semester 2, 2012 St Lucia Internal Course Profile