Course level

Undergraduate

Faculty

Business, Economics & Law

School

Business School

Units

2

Duration

One Semester

Delivery mode

Internal

Class contact

2 Lecture hours, 1 Tutorial hour

Incompatible

BF304 or BSMK3503 or MGMT3102

Prerequisite

BSMK1501 or MGMT1100 or MKTG1501

Restricted

Quota: Minimum of 35 enrolments

Course coordinator

Dr A. Tombs

Current course offerings

Course offerings Location Mode Course Profile
Semester 1, 2013 St Lucia Internal Course Profile

Please Note: Course profiles marked as not available may still be in development.

Course description

From an applied perspective, this course provides the student with a set of skills including: developing & maintaining relationships with customers/clients, developing customer strategies, communication strategies & managing self/others ethically.

Archived offerings

Course offerings Location Mode Course Profile
Semester 1, 2012 St Lucia Internal Course Profile
Semester 1, 2011 St Lucia Internal Course Profile
Semester 1, 2010 St Lucia Internal Course Profile
Semester 1, 2009 St Lucia Internal Course Profile