Current course offerings

Please Note: Course profiles marked as not available may still be in development.

Course description

This course provides students with an introduction to the analytic frameworks necessary to understand consumer and business markets. In particular, emphasis is placed on the classical models of quantiative marketing analysis. The aims of the course are for students to develop an appreciation of how marketing information can be used to explain and predict consumer behaviour, and more generally, develop an appreciation of how marketing managers can use marketing information for decision and strategy making.

Archived offerings