Course level

Undergraduate

Faculty

Business, Economics & Law

School

Business School

Units

2

Duration

One Semester

Class contact

2 Lecture hours, 1 Tutorial hour

Incompatible

MKTG7503

Prerequisite

MKTG1501

Restricted

Quota: Minimum of 35 enrolments

Course coordinator

Dr J. Previte

Current course offerings

Course offerings Location Mode Course Profile
Semester 1, 2017 St Lucia Internal Course Profile

Please Note: Course profiles marked as not available may still be in development.

Course description

This course provides students with the fundamental theories and models to develop a sound understanding of consumers, their needs, desires and behaviours. Study in this course will encourage students to examine individual and group decision-making, buying experiences and the interrelationships between the individual consumer, consumption practices and lifestyle activities.

Archived offerings

Course offerings Location Mode Course Profile
Semester 1, 2018 St Lucia Internal Profile unavailable
Semester 1, 2016 St Lucia Internal Course Profile
Semester 1, 2015 St Lucia Internal Course Profile
Semester 1, 2014 St Lucia Internal Course Profile
Semester 1, 2013 St Lucia Internal Course Profile
Semester 1, 2012 St Lucia Internal Course Profile
Semester 1, 2011 St Lucia Internal Course Profile
Semester 1, 2010 St Lucia Internal Course Profile
Semester 1, 2009 St Lucia Internal Course Profile
Semester 1, 2008 St Lucia Internal Course Profile