Foundations of Marketing (MKTG1501)
Information valid for Semester 2, 2017
Course level
Undergraduate
Faculty
School
Business School
Units
2
Duration
One Semester
Delivery mode
Internal
Class hours
2 Lecture hours
1 Tutorial hour
Incompatible
MEBS7107 or MGTS7806 or MKTG7040 or 7501 or 7708
Course enquiries
Ms M. Hume (Sem 1); TBA (Sem 2); Mr R. De Pallant (Summer)
Study Abroad
This course is pre-approved for Study Abroad and Exchange students.
Current course offerings
Course offerings | Location | Mode | Course Profile |
Summer Semester, 2023 (27/11/2023 - 10/02/2024) | St Lucia | In Person | Course Profile |
Summer Semester, 2023 (27/11/2023 - 10/02/2024) | External | External | Course Profile |
Semester 1, 2024 (19/02/2024 - 15/06/2024) | St Lucia | In Person | Course Profile |
Semester 2, 2024 (22/07/2024 - 18/11/2024) | St Lucia | In Person | Profile unavailable |
Please Note: Course profiles marked as not available may still be in development.
Course description
Examines theories of markets & marketing, consumer behaviour, applications of behavioural science & basic marketing principles.