Foundations of Marketing (MKTG1501)
Course level
Undergraduate
Faculty
School
Business School
Units
2
Duration
One Semester
Class hours
2 Lecture hours
1 Tutorial hour
Incompatible
BF100 or 101 or BSMK1501 or QM116 or MGMT1100
Course enquiries
Dr A. Tombs (Sem 1), Dr M. Brown (Sem 2)
Study Abroad
This course is pre-approved for Study Abroad and Exchange students.
Current course offerings
Course offerings | Location | Mode | Course Profile |
Summer Semester, 2023 (27/11/2023 - 10/02/2024) | St Lucia | In Person | Course Profile |
Summer Semester, 2023 (27/11/2023 - 10/02/2024) | External | External | Course Profile |
Semester 1, 2024 (19/02/2024 - 15/06/2024) | St Lucia | In Person | Course Profile |
Semester 2, 2024 (22/07/2024 - 18/11/2024) | St Lucia | In Person | Profile unavailable |
Please Note: Course profiles marked as not available may still be in development.
Course description
Examines theories of markets & marketing, consumer behaviour, applications of behavioural science & basic marketing principles.