Foundations of Marketing (MKTG1501)
Information valid for Semester 1, 2010
Course level
Undergraduate
Faculty
School
Business School
Units
2
Duration
1 semester(s)
Delivery mode
Internal
Class contact
2 Lecture hours, 1 Tutorial hour
Incompatible
BF100 or 101 or BSMK1501 or QM116 or MGMT1100
Course coordinator
Dr A. Tombs (Sem 1), Dr M. Brown (Sem 2)
Study Abroad
This course is pre-approved for Study Abroad and Exchange students.
Current course offerings
| Course offerings | Campus | Mode | Course Profile |
| Semester 1, 2010 | Ipswich | Internal | Course Profile |
| Semester 1, 2010 | St Lucia | Internal | Course Profile |
| Semester 2, 2010 | Ipswich | Internal | Profile unavailable |
| Semester 2, 2010 | St Lucia | Internal | Profile unavailable |
Please Note: Course profiles marked as not available may still be in development.
Course description
Examines theories of markets & marketing, consumer behaviour, applications of behavioural science & basic marketing principles.
