Course level

Undergraduate

Units

2

Duration

One Semester

Class contact

2 Lecture hours, 1 Tutorial hour

Incompatible

MEBS7107 or MGTS7806 or MKTG7040 or 7501 or 7708

Course coordinator

Mr O. Seamons

Study Abroad

This course is pre-approved for Study Abroad and Exchange students.

Current course offerings

Course offerings Location Mode Course Profile
Semester 1, 2016 St Lucia Internal Course Profile
Semester 2, 2016 St Lucia Internal Profile unavailable

Please Note: Course profiles marked as not available may still be in development.

Course description

Examines theories of markets & marketing, consumer behaviour, applications of behavioural science & basic marketing principles.

Archived offerings

Course offerings Location Mode Course Profile
Semester 1, 2015 St Lucia Internal Course Profile
Semester 2, 2015 St Lucia Internal Course Profile
Semester 1, 2014 St Lucia Internal Course Profile
Semester 2, 2014 St Lucia Internal Course Profile
Semester 1, 2013 St Lucia Internal Course Profile
Semester 2, 2013 St Lucia Internal Course Profile
Semester 1, 2012 St Lucia Internal Course Profile
Semester 2, 2012 St Lucia Internal Course Profile