Digital Media Theory and Practice (COMU7304)
Course level
Postgraduate Coursework
Faculty
Humanities Arts Social Science
School
Communication & Arts School
Units
2
Duration
One Semester
Class hours
Lecture 1.5 Hours/ Week
Workshop 1.5 Hours/ Week
Incompatible
COMU2180
Assessment methods
Plan; Portfolio; Essay
Course enquiries
Dr Elena Block
Current course offerings
Course offerings | Location | Mode | Course Profile |
Semester 2, 2024 (22/07/2024 - 18/11/2024) | St Lucia | In Person | Profile unavailable |
Please Note: Course profiles marked as not available may still be in development.
Course description
COMU7304 will guide you to understand, critically evaluate, and apply digital media theories and professional tools employed in contemporary communication practice. You will plan and execute a digital content strategy based on the examination of the impact of social platforms and AI on communication practice, social listening, and the effective use of transmedia content strategies for real-life clients.