Communication Campaigns (COMU7303)
Course level
Postgraduate Coursework
Faculty
Humanities and Social Sciences
School
Communication & Arts School
Units
2
Duration
One Semester
Class hours
3 Seminar hours
Assessment methods
Campaign Proposal; Research Findings and Campaign Pitch; Campaign Plan & Showcase Presentation
Course enquiries
Dr Elena Block
This course is not currently offered, please contact the school.
Course description
Students design, deliver and evaluate a communication campaign. The design principles are drawn from a study of the campaigns literature. The principles of delivery will incorporate the use of digital technologies, including social media. Evaluation will involve both qualitative and quantitative measures.
Archived offerings
Course offerings | Location | Mode | Course Profile |
Semester 2, 2016 (25/07/2016 - 19/11/2016) | St Lucia | Internal | Course Profile |
Semester 2, 2015 (27/07/2015 - 21/11/2015) | St Lucia | Internal | Course Profile |