Course level

Postgraduate Coursework

Faculty

Humanities and Social Sciences

School

Communication & Arts School

Units

2

Duration

One Semester

Class hours

3 Seminar hours

Assessment methods

Campaign Proposal; Research Findings and Campaign Pitch; Campaign Plan & Showcase Presentation

Course enquiries

Dr Elena Block

This course is not currently offered, please contact the school.

Course description

Students design, deliver and evaluate a communication campaign. The design principles are drawn from a study of the campaigns literature. The principles of delivery will incorporate the use of digital technologies, including social media. Evaluation will involve both qualitative and quantitative measures.

Archived offerings

Course offerings Location Mode Course Profile
Semester 2, 2016 (25/07/2016 - 19/11/2016) St Lucia Internal Course Profile
Semester 2, 2015 (27/07/2015 - 21/11/2015) St Lucia Internal Course Profile