Strategic Communication: Foundations (COMU7103)
Course level
Postgraduate Coursework
Faculty
Humanities Arts Social Science
School
Communication & Arts School
Units
2
Duration
One Semester
Class hours
Lecture 1.5 Hours/ Week
Workshop 1.5 Hours/ Week
Incompatible
COMU1052
Assessment methods
Literature Review; Essay; Project Report, Presentation
Course enquiries
Dr Lemi Baruh
Current course offerings
| Course offerings | Location | Mode | Course Profile |
| Semester 2, 2024 (22/07/2024 - 18/11/2024) | St Lucia | In Person | Profile unavailable |
Please Note: Course profiles marked as not available may still be in development.
Course description
This course is an introduction to the field and practice of public relations at a postgraduate level. You are encouraged to study and critically appraise the principles, history, and different approaches to PR from academic and industry perspectives. COMU7103 will help you build your own understanding of the role of PR in today's mediatised society. This is a Foundations course that students should complete before proceeding to advanced subjects.
