Media Strategies (COMU2180)
Course level
Undergraduate
Faculty
Humanities Arts Social Science
School
Communication & Arts School
Units
2
Duration
One Semester
Class hours
Lecture 1 Hour/ Week
Tutorial 2 Hours/ Week
Incompatible
COMU7304
Recommended prerequisite
It is recommended that students have completed COMU1120 Media & Society, COMU1052 Intro to PR and COMU1152 PR Writing before taking this course.
Assessment methods
Review
Media Plan
Portfolio
Course enquiries
Dr Renee Mickelburgh
Study Abroad
This course is pre-approved for Study Abroad and Exchange students.
Current course offerings
Course offerings | Location | Mode | Course Profile |
Semester 1, 2024 (19/02/2024 - 15/06/2024) | St Lucia | In Person | Course Profile |
Please Note: Course profiles marked as not available may still be in development.
Course description
You will examine the strategic use of media by the public relations industry. The course examines a range of media, including news and current affairs, social media, and entertainment, and the role these play in campaign design and delivery.