Course level

Undergraduate

Faculty

Business, Economics & Law

School

Business School

Units

2

Duration

One Semester

Class hours

Seminar 3 Hours/ Week

Incompatible

RBUS3906

Prerequisite

ADVT2506 or 2509 or 2510 or 2511 or MKTG2506 or 3502

Restricted

Quota: Minimum of 35 enrolments

Course enquiries

Dr M. Brown

This course is not currently offered, please contact the school.

Course description

ADVT3508 provides students with an in-depth and critical review of contemporary advertising research and issues. A broad overview of influential advertising theories, research and practice underpins this analysis. The course aims to equip students with the knowledge and skills needed to undertake a comprehensive review of contemporary issues that pushes the boundaries of our knowledge of the field.

Archived offerings

Course offerings Location Mode Course Profile
Semester 1, 2020 (24/02/2020 - 11/07/2020) St Lucia Internal Course Profile
Semester 1, 2019 (25/02/2019 - 22/06/2019) St Lucia Internal Course Profile
Semester 1, 2018 (19/02/2018 - 23/06/2018) St Lucia Internal Course Profile
Semester 1, 2017 (27/02/2017 - 24/06/2017) St Lucia Internal Course Profile
Semester 1, 2016 (29/02/2016 - 25/06/2016) St Lucia Internal Course Profile
Semester 1, 2015 (02/03/2015 - 27/06/2015) St Lucia Internal Course Profile