The School of Journalism and Communication was disestablished on 31 December, 2014.

The work of the school continues within the new School of Communication and Arts. The information in this website is therefore out of date but retained for archival and staff purposes.



Room 325, Level 3
Joyce Ackroyd Building (#37)

Contact Details
Phone: +61 7 3346 8256
Fax: +61 7 3346 8299


Nicholas was awarded his PhD in 2009. In this research study he explored the relationship between young people, branding and popular music. He followed the way corporations engage with music culture to create valuable brands.
In 2010, Nicholas published the book Pop Brands: branding, popular music and young people.

Nicholas’ current research examines the intersection between popular culture, social media and branding.

Some of Nicholas’ areas of interest include:
- The creation of brand value on social media
- The use of social media and popular culture by alcohol brands
- The use of social media in health communication and communication for social change
- Critical approaches to branding and culture
- Critical approaches to participation and interactive media

Nicholas currently teaches Mass Media and Society and Community Media and ICTs in Development and Social Change.


PhD, University of Queensland, Australia
Graduate Certificate (Higher Ed.), University of Queensland, Australia
Bachelor of Business (Hons.), Queensland University of Technology, Australia

Research Interests:
  • Branding
  • Social media
  • Popular culture
  • Cultural labour
  • Participation and interactivity
  • Urban space

Interested in studying for your PhD or MPhil?

Dr Carah is currently taking expressions of interest from potential RHD candidates in any of the research areas listed above. Contact him here to register your interest.

Selected Publications:

Nicholas’ publications can be viewed here:

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