Dr Nicholas Carah
Nicholas was awarded his PhD in 2009. In this research study he explored the relationship between young people, branding and popular music. He followed the way corporations engage with music culture to create valuable brands.
In 2010, Nicholas published the book Pop Brands: branding, popular music and young people.
Nicholas’ current research examines the intersection between popular culture, social media and branding.
Some of Nicholas’ areas of interest include:
- The creation of brand value on social media
- The use of social media and popular culture by alcohol brands
- The use of social media in health communication and communication for social change
- Critical approaches to branding and culture
- Critical approaches to participation and interactive media
Nicholas currently teaches Mass Media and Society and Community Media and ICTs in Development and Social Change.
PhD, University of Queensland, Australia
Graduate Certificate (Higher Ed.), University of Queensland, Australia
Bachelor of Business (Hons.), Queensland University of Technology, Australia
- Social media
- Popular culture
- Cultural labour
- Participation and interactivity
- Urban space
Interested in studying for your PhD or MPhil?
Dr Carah is currently taking expressions of interest from potential RHD candidates in any of the research areas listed above. Contact him here to register your interest.
Carah, N. (2012). ‘Are you a musician? The rock ideology and the construction of authenticity on Australian Idol’, in Koos Zwaan and Joost de Bruin (Ed.), Adapting Idols: authenticity, identity and performance in a global television format (pp. 169-190). Farnam: Ashgate.
Carah, N. and Louw, E. (2012). ‘Inundated by the audience: Journalism, audience participation and the 2011 Brisbane flood’, Media International Australia, 144: 137-145.
Carah, N., Brodmerkel, S. and Knaggs, A. (2012). ‘Gruen Nation: Dissecting the sow, not the business’, Communication, Politics and Culture, 45(1): 60-77.
Carah, N. and van Horen, A. (2011). ‘DrinkWise, enjoy responsibly: News frames, branding and alcohol’, Media International Australia, 141: 5-16.
Carah, Nicholas (2011) 'Breaking into The Bubble: Brand-building labour and 'getting in' to the culture industry', Continuum, 25: 3, 427 — 438
Carah, N. (2010). Pop Brands: branding, popular music, and young people. Peter Lang: New York.