Dr Lyn McDonald
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Qualifications:
- PhD (Company Crisis Communication and Consumer Impact)
- BA (Communication)
Background:
Dr Lyn McDonald is a former public relations consultant who has worked in-house for local government and in PR consultancies with clients ranging from property developers and architectural firms to art galleries and a dance company. Lyn is a member of the Public Relations Institute of Australia. She has also worked as an advertising copywriter.
Her teaching expertise includes such undergraduate and post-graduate courses as:
- Issues and Crisis Management
- Public Relations Strategy
- PR: the Profession and the Practice
- Corporate Communication
- Integrated Marketing Communications
Research Interests:
- Organisational crisis communication and crisis management
- Consumer attitudes, emotions and behaviour
- Corporate social responsibility
Selected Publications:
Dr McDonald’s publications include a book chapter on tourism crises, and 12 other journal articles and conference papers on company crises, crisis communication, corporate social responsibility (CSR), and consumer emotions, attitudes and behaviours.
Refereed book chapter:
McDonald, L., Sparks, B., & Glendon, I. (2007). For better or worse: consumer perceptions of factors impacting crisis outcome. Crisis Management in Tourism. Edited by Eric Laws, Bruce Prideaux & Kaye Chon, Oxon, England: CABI.
Refereed journal articles:
McDonald, L.M. & Rundle-Thiele, S. (2008). Corporate social responsibility and bank customer satisfaction: A research agenda. International Journal of Bank Marketing 26 (3), 170-182.
McDonald, L. (2006). Perceiving is believing: How consumers’ attributions about the cause of the Ansett Airlines’ safety crisis impacted outcomes. Asia-Pacific Journal of Public Relations, 6 (2), Deakin University, Melbourne.
Refereed conference papers:
McDonald, L.M. (2008). Identity crisis: the changing functions of public relations. BledCom 2008, on-line presentation, Bled, Slovenia.
McDonald, L. (2006). Use of different corporate social responsibility (CSR) initiatives as a crisis mitigation strategy. Academy of World Business conference proceedings, Paris, CD Rom.
McDonald, L. & Rundle-Thiele, S. (2006). The mismatch between consumer satisfaction and corporate social responsibility. Australian and New Zealand Academy of Management conference proceedings, Sydney, December, CD Rom.
McDonald, L., Sparks, B. & Glendon, I. (2005). Corporate communication effects and crisis type: Deriving managerial implications from theory. Academy of Marketing conference proceedings, Dublin, July, CD Rom.
