Public Relations

How can I study Public Relations?

What is Public Relations?

Public relations (PR) people are communication professionals who plan and deliver strategic advice, information and programs on behalf of their client organisations or individuals. PR is an exciting, dynamic profession which has expanded rapidly over the past decade. PR is about two way communication with carefully identified target audiences or stakeholder groups. PR people work closely with other communication professionals such as those in journalism, marketing and advertising.

What job can I get?

Studying PR at UQ offers key stills valuable to employers including an ability to think creatively and critically, to evaluate arguments as well as to communicate effectively with other people verbally and in writing. Graduates of the UQ public relations program have found jobs in public relations consultancies, as in-house PR staff for corporations and non-government organisations, and in local, state and federal government, as well as in international organisations. The digital revolution has transformed PR practice, and graduates are expected to have high levels of digital literacy. Public relations is a global industry and graduates can expect to find employment overseas as well as in Australia.