What we do
"The Office of Marketing and Communications (OMC) provides strategic leadership for all aspects of marketing communication at The University of Queensland. We offer services in marketing, communications and media liaison, student recruitment, event management and ceremonies, web projects and publications".
To support this mission, OMC offers a range of professional services providing University units with access to the expertise, technology and resources required to achieve their individual marketing and communications objectives.
Through a range of marketing techniques, we are responsible for defining the UQ brand, and delivering the brand image through various channels, with the aim of positioning UQ as the leader in its field in the minds of customers and stakeholders.
The recognition and perception of a brand is highly influenced by its visual presentation and therefore we are also responsible for the University’s corporate identity management. We supply a range of tools and templates to the university community and also provide advice on the application of the University's Corporate Identity Guidelines and the associated visual identity elements: The University logo, the UQ device, the brand colours and corporate fonts.
Copies of the University logo are provided to authorised users. For details on the correct use of the logo and more information about the UQ Brand including templates and guidelines, visit the Brand website.
We are responsible for planning, developing and executing corporate advertising for UQ. Our corporate advertising objectives are to:
- develop and enhance the awareness, image and reputation of UQ among our key target markets
- support other advertising conducted by UQ faculties, schools and institutes aimed at recruiting target cohorts of international and domestic undergraduate and postgraduate students.
Corporate advertising is delivered through appropriate media channels to reach key target markets.
The UQ Advertising Officer designs, manages and books all specialist advertising for the University helping to promote programs and courses for faculties and schools, staff recruitment and requests for clinical trial research participants. We also manages advertising bookings for UQ News and Contact magazines.
As a member of the Queensland Government Media Buying Group, we can offer significantly discounted rates on most Australian newspapers and clients receive an additional rebate via the Master Media Supplier on all bookings. A 6% advertising levy is charged to the requesting unit in addition to the media cost for the setting, booking and despatch of advertisements.
For more information on corporate and specialist advertising service offered by OMC, please visit our Advertising website.
We oversee the strategic development of UQ’s website, developing policy and guidelines aimed at maintaining best practice in usability, branding and accessibility.
We offer a comprehensive catalogue of services that support over four hundred University websites. We provide administration, support and user training for the University’s online content management system, as well as being responsible for the day-to-day management of top-level UQ corporate and marketing websites.
Get in touch
The team can be engaged for a wide range of web related jobs with core skills consisting of project management, usability, programming and web design expertise, including:
- Providing clients with tools for statistical analysis by implementing Google Analytics
- Improving the currency of client's homepages with RSS feeds of news and events from the corporate UQ Events and UQ News sites
- Enabling clients to administer sections of their homepage with the installation of feeds from their database
- Assisting with the implementation of embedded videos hosted on Vimeo or YouTube
- Designing the interface for online UQ applications including wireframes, usability advice, UQ brand implementation, and front-end development
- Providing templates for and assisting with the production and distribution of eNewsletters
- Enabling clients to create online surveys, registrations forms by providing access to the survey tool, Checkbox
We offer a wide range of training to the whole UQ community including using online content management systems, UQ brand and guidelines and communicating research in the media, to support staff in their marketing and communications activities.
We also provide editorial review of faculty, school and institute media releases to ensure accuracy and consistency with UQ central releases and optimise media take-up.
We provide a complete event management service for key corporate University functions and events.
Our event staff are involved in all aspects of planning and managing events from developing the event concept and brief, identifying relevant target audiences, objectives and aims along with engaging with internal and external suppliers and conducting post-event analysis in order to gain feedback helping to inform future events and activities.Events staff also work in conjunction with other teams in OMC to ensure events are supported by appropriate marketing and communications activities including advertising campaigns.
Key OMC events:
- St Lucia Open Day - First Sunday in August each year
- Careers that shape the world - July each year
- Postgraduate Advice Night - September each year
- UQ Options Evening - December each year
Events not organised by OMC
- UQ School Liaison activities including TSXPO, click here for contacts
- Careers Fair, click here to contact
- Orientation Week and Market Day organised by the Student Centre, click here for contacts
Protocol is responsible for overseeing events and visits by Regal, Vice-Regal, Federal and State Ministers, members of Diplomatic corps and foreign government dignitaries. Protocol also manages events and visits by other VIPs such as Presidents of International educational and research institutions who call upon the Vice-Chancellor.
For more information about OMC event management services including Protocol, key student recruitment events and tools and resources, visit the Events and Protocol section of the OMC website.
We offer graphic design services (primarily for print-based publications), and source pricing and production from external print suppliers.
We design for a variety of printed formats including multi-page booklets, magazines, brochures, posters, and a range of specialised formats such as invitations, pull-up banners, advertisements, merchandise and other promotional items. We liase with a range of external printers to coordinate high-quality print production at competitive pricing.
The Design team is able to provide expert advice regarding the most appropriate print formats in order to meet your communication needs, from small targeted promotional materials to large-scale publication work. Additionally, our comprehensive knowledge of the University’s corporate identity, visual branding and marketing directions ensure the design for your publication will incorporate key University strategic messaging.
UQ Update is one of the University’s key internal communication tools. This weekly e-newsletter is sent to approximately 7000 UQ staff keeping staff informed and engaged on news and activities. It also profiles opportunities for staff to become involved in a wide range of UQ events, including participating in research projects as volunteers. To read the latest edition of UQ Update click here.
We also plan and deliver internal communication strategies for important University projects and events across all campuses.
Crises and issues have the potential to impact negatively on the University brand and its good reputation. We provide communications strategy, advice and action in crisis situations e.g. during the 2011 Brisbane floods.
We also provide briefings and draft statements for potential issues which may be emerging in the media.
We supply, procure and manage market research for a range of projects, from new product research to advertising campaign evaluation. We administer twice yearly brand tracking and advertising effectiveness research to monitor brand health, brand image and perception, advertising awareness and likeability.
If your area would like advice on market research or more information on UQ's market research activities, please contact the Marketing team.
We operate a ‘hub and spoke’ model through the coordination of a marketing and communications network, which aims to improve the effectiveness of marketing and communications at The University of Queensland.
The network helps to ensure consistency of branding and messages, improves coordination of activities, helps to maximise the use of resources and provides a network for everyone involved in marketing and communications to share information and plans, and access a range of professional development opportunities.
Key elements of the Network include:
- co-ordination of quarterly meetings of the network
- professional development opportunities including an annual conference
- distribution of a monthly e-newsletter, 'The Network' to keep staff informed of key activities undertaken by OMC
- assistance with recruitment and interviewing for marketing and communications positions
- co-ordination of ‘Comnet’, an email list for staff interested in sharing information among members of the network
- co-ordination to deliver seamless marketing and communications support to major UQ milestones, including Orientation Week, Diversity Week, Teaching and Learning Week and Research Week.
We build relationships with members of the mainstream and digital media so that media cover UQ activities frequently and positively, helping to position the UQ brand. Activities include:
- producing a print and online guide to the University’s academic expertise (UQ Experts)
- coordinating responses to media enquiries
- preparing media briefings, itineraries, and media conferences
- liaising with commercial groups to coordinate filming at UQ locations
- producing print and multimedia materials for incorporation in media stories
- researching, writing and distributing media releases ensuring the inclusion of UQ key messages
- managing media monitoring including analysis of media profile over time
- issues management (providing advice and actions to avoid potentially negative media cover or to counteract negative cover).
- OMC’s photographic services can assist with your image and video requirements. We have an extensive catalogue of images of the university, our staff and venues and facilities, as well as historical and event imagery. OMC is currently implementing an improved images database which is being progressively rolled out across UQ. Please refer to the UQ Images database page for more details.
- We can also assist you to obtain new imagery through a panel of trusted freelance photographers with special agreed UQ rates. We have also developed a set of tools that will help you book and brief these freelance photographers.
- We also produce UQ News TV which is a joint initiative of OMC and the School of Journalism and Communication (SJC). Together OMC and SJC produce one 2-3 minute episode per week. Each episode focuses on a single story and topics range from events such as Diversity week and Open Day to research findings and student program profiles. UQ News TV is produced with the help of Journalism and Communication students, giving them an opportunity to get real world experience.
For more information, please email email@example.com.
We are responsible for providing strategic direction and advice to clients on publications, as well as the writing, editing, imagery, project coordination, and distribution of a number of printed and online products. These materials are accessed by the University’s many stakeholders including staff, students, donors alumni and the wider community.
The publications generated by the team include:
- UQ News
- UQ Contact
- Annual Report
- Discovery at UQ
- Learning at UQ
- UQ Experts
- The Network
- UQ Update
- UQ Guides (formerly known as Prospectuses) both Australian and International Undergraduate and Postgraduate publications.
We manage a number of corporate social media accounts for the university. Each platform has its own intended purpose and audience and is used to support the university’s marketing and communications objectives. OMC may be able to provide some advice to UQ staff on using social media within your area.
- YouTube - UQ’s YouTube account provides a forum to share a range of video content that showcases the University to prospective students and the community. Most videos added to this channel are produced by OMC. If you have any questions, please email firstname.lastname@example.org.
- Facebook - We manage the UQ Facebook page which is used to showcase the many advantages of studying at UQ, along with promoting key events and news items. If you have any questions about UQ’s Facebook page, please email email@example.com.
- Twitter - The @uqnewsonline Twitter account is used primarily as a tool to distribute information about UQ news and events. If you have any questions about the @uqnewsonline Twitter account, please email firstname.lastname@example.org.
- Flickr -The UQ Flickr account is used to create slideshows to embed into news articles and other stories.
Sponsorship plays an integral role in maintaining and enhancing our profile and brand.
UQ sponsorship activities broadly reflect our strategic objectives and key operational priorities and are expected to deliver benefits and opportunities that help to profile our brand and communicate key messages while remaining consistent with our vision, mission and values.
Sponsorship proposals and enquiries should be directed to (07) 3365 1535 or email@example.com in the first instance.
Using marketing frameworks, knowledge and experience, we provide advice and collaboration on UQ marketing and communications strategies for areas within the university. Our advice covers most aspects of marketing and communications, including customer and product strategy, media and corporate communications, channel selection, advertising and promotion.
- positioning UQ among its competitors through integrated marketing planning
- brand advice in new markets (eg UQ in America)
- ERA Communications Plan; and Sustainability Communications Plan.
Our relationships with preferred suppliers give OMC and all UQ units access to best practice marketing and communications support during times of peak demand. Faculties, schools and institutes benefit from the efficiency of familiar suppliers who are committed to meeting the expectations of UQ as a whole and who are briefed on our corporate identity and other requirements.