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The Network

News from UQ marketing and communications

University of Queensland

 20 October 2016

Set in stone: new Carving a history book available now

OMC is proud to announce the release of the gorgeous new keepsake book, Carving a history: a guide to the Great Court.

This comprehensive guide navigates the reader effortlessly through the Great Court’s iconic carvings, with extensive essays and entries documenting UQ's history through full-colour, high-quality design and production, including a foldout map that correlates to newly installed cloister numbers in the Great Court itself.

OMC has also developed a UQ Carvings walking tour app that uses GPS to locate and identify carvings in situ when a user is standing in the Great Court. The free app will be available in November to download from the App Store and Google Play.

Carving a history makes a great gift or souvenir for any past or present students, staff, alumni, or visitors to UQ.

For individual sales, copies are available now from the Co-op Bookshop at the St Lucia campus or online.

UQ teams can order multiple copies for events or gifts directly from OMC – please email publications@uq.edu.au with the details (note that a small charge per item applies).

For more information about the project, visit uq.edu.au/about/great-court.  

UQ goes Live

OMC has had success experimenting with Facebook Live as part of the 2016 QTAC campaign. Over two afternoons in September, student ambassadors John and Jenyu took the UQ Facebook page followers on a live tour of their favourite spots on campus. Each tour ran for about 30 minutes, with the ambassadors fielding QTAC and UQ-related questions from viewers.

Both sessions performed well, receiving similar views and engagement as paid Facebook advertising. The first session garnered 13,000 views and engagement of 2400, while the second session garnered 8500 views and engagement of 890. We will continue to explore opportunities for the Live format in the future.

If your area has had experience using Facebook Live or you want to find out more information, we would love to hear from you. Contact marketing@uq.edu.au to discuss.

Press releases: two challenges 

The OMC Communications team is taking up arms against the zombie noun. Zombie nouns are words cannibalised from adjectives, verbs or even perfectly good existing nouns. You can read all about them here or enjoy this Ted-Ed video.

Universities have a history of nurturing zombie nouns, or nominalisations, despite the fact they can result in pompous, overloaded sentences, and who wants that? So here’s the challenge. Spot the zombie nouns, hunt them down, and replace them with plain and simple language.

And why settle for a single challenge? Challenge two: Reduce the number of media releases that start with “The University of Queensland”. Variety is, after all, the spice of life. 


HASS Faculty Marketing and Engagement Team

We’re a small but happy little group who thrive in an environment where we can bounce ideas around and have a bit of fun.
Our team looks after marketing and student recruitment, communications, publications, websites, community engagement events and international marketing and development.

We’ve lost a few staff recently so we’re all extremely adept at multi-tasking and pulling together as a team to get the job done.
2016 has been a big year. We’ve seen the return of three of us from maternity leave into part-time roles, we’ve lost our International Development Manager and now had her safely returned to us, we’ve farewelled five other team members, witnessed two staff get married, and we have another baby on the way!

Recent achievements include:

  • Developing and implementing ongoing marketing and recruitment campaigns for eight new (or near new) programs including the Bachelor of Criminology and Criminal Justice (Honours) and Bachelor of Advanced Humanities (Honours)
  • Developing multiple videos promoting undergraduate and postgraduate programs
  • Transitioning all school and faculty websites to the new Drupal platform

Projects in the works:

  • Shakespeare in The Great Court – being held this Friday 21 October at 4pm
  • An advertising and social media campaign to promote redesigned Communication and Journalism programs
  • Developing our own HASS Postgraduate Study Guide

The team: Melinda Kopanakis (Manager, Marketing and Engagement), Gillian Ievers (Engagement Officer), Majella Ferguson (International Development Manager), Kristen Johnston (Communications and Publications Officer), Dania Lawrence (Senior Marketing Officer), Jo Hickman (Engagement Officer). 


Events and Training 

Microsoft Word–advanced: referencing tools 2 November, E-Zone 1, Duhig Building

Recognition and Development Refresher 10 November, Room 202 Learning Innovation Building

Make the most of Recognition and Development 8 November, Room 4313, Building 883, Herston

Keeping Relevant as a Marketer + Xmas Party 23 November, Networx Events

Network News

New Staff Appointments 

Read more here

New photos on UQ Images

The following photo sets have been added to UQ Images in the past month. The list includes the OMC set number, which you can use to search for images.

5714 – 2016 Postgraduate Advice Night
5734 – BEL students in class
5735 – BEL students on St Lucia campus
5736 – BEL staff and students
5737 – International BEL students on St Lucia campus
5738 – BEL international students
5739 – A day in the life of a UQ student
5740 – BEL international students 2014
5741 – BEL students
5742 – French exchange program
5743 – BEL staff and students
5744 – Pro Vice-Chancellor (Advancement)
5745 – Ricardo Soares Magalhaes with his class
5746 – Creative Accounting, UQ Art Museum

If you have any questions about these images, please email uqimages@uq.edu.au or call ext. 52479.

OMC Communications Team September highlights

View the report which provides an overview of statistics on UQ's press, broadcast and online media coverage throughout September 2016.

Industry News

8 Helpful Resources for Creating Beautiful Infographics Hubspot

Internet mysteries: Where does the disappearing ad dollar go? Digiday





OMC welcomes your feedback on The Network. Send your comments or suggestions to publications@uq.edu.au. Please send through any stories or ideas by the second Thursday of each month.

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