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The Network

News from UQ marketing and communications

University of Queensland


24 October 2013

New Pitch Drop website

UQ launches new Pitch Drop website

UQ has launched a new website, The Ninth Watch, to celebrate its world-famous pitch drop experiment, and would like your help to promote it through your communication channels.

With the ninth drop set to fall at any moment, the website allows people from around the world to view a live webcam of the experiment. Viewers can log their details with the website, and if they are logged in when the drop falls, their names will be added to the official record of the experiment. At the time of publication, over 7000 viewers had logged in to the site.

The Pitch Drop marketing strategy was an initiative of the Faculty of Science communications team and was collaboratively co-funded by Science and OMC. The site itself was developed by the University’s advertising agency, Clemenger BBDO.

There is a wide variety of promotional material available on The Ninth Watch media kit page, including press releases, photos and videos. The experiment is also being promoted through Instagram, Facebook, Twitter and YouTube.

If you have any questions about The Ninth Watch website or the Pitch Drop experiment, please contact Julie Baglot on ext. 69498.


UAMCD conference report

Earlier in October, Bronwyn Adams, Communications Officer at the Institute for Molecular Bioscience, joined a number of other UQ staff members at the Universities Australia Marketing, Communications and Development Conference in Sydney. For those who didn't attend the conference, Bronwyn has shared some of her thoughts and learnings.

Do Australians think universities need to conduct research? What do young alumni really want? How do you respond to a crisis at your university? The Universities Australia Marketing, Communications and Development Conference, held in the first week of October in Sydney, answered all of these questions and more. Read more.


UQ website site search

UQ's website search engine has been upgraded to now use Google Site Search technology. This change means that the UQ website search engine now uses the same search index technology and algorithms that Google.com uses to deliver search results. You are invited to try the new search for yourself, as well as letting your colleagues know about the upgrade.

Also included in the upgrade are controls to filter the search results. For example, searches can now be filtered to show only images, programs and courses, or people relevant to the keywords searched. Searches can also be refined to sites that sit under the uq.edu.au domain, or all UQ sites irrespective of domain.

There are some sites that are not indexed by the new UQ site search and require the use of local site search engines to locate information. A list of sites not currently indexed by the UQ site search can be found on the Search homepage.

To use the new UQ site search simply use the search field found on all website headers or visit the Search homepage.

Discovery at UQ now online

The Office of Marketing and Communications is pleased to announce a strategic new direction in the publication of Discovery at UQ, the annual report that showcases many of our outstanding research activities: an interactive pdf. Check it out here.

Please feel free to link to this publication via your marketing channels and enjoy a diverse range of stories that may be relevant ­ ­ to your area. For example, explore what really happens when we eat, find out how robots "learn the lingo", or discover the true benefits of being socially active.

Postcards are also available to distribute. Please email publications@uq.edu.au to request a supply.

Man's mind, once stretched by a new idea, never regains its original dimensions. – Oliver Wendell Holmes


UQ News TV – Great Court Carvings

Great Court Carvings

Events & Training

Know Your Enterprise Agreement 29 October 2013,
9am–10.30am, Sir Llew Edw #14, Rm116

Marketing and Communications at UQ 1 November 2013,
2pm–4pm, Learn Innov Bldg#17, Rm202

Word 2010 – basics: introduction to styles 4 November 2013, 9.30am–11.30am, Duhig Bldg, E-Zone 1

Prezi for presentations 
11 November 2013, 9.30am–12.30pm, Ipswich Library, 
E-Zone 3

Privacy in Context 
18 November 2013, 9am–11am, Learn Innov Bldg#17, Rm202

Mobile Marketing Foundation Workshop
31 October 2013, Australian Marketing Institute

The Art of Storytelling - Content Marketing Panel and End of Year Event
14 November 2013, Networx Brisbane

Network News

Alumni in the News

The Advancement office recently launched the 'Alumni in the news roundup', listing alumni and researchers featured in the media each week. It's updated by Advancement every Friday, and occasionally twice a week if there is a high amount of content. The URL http://alumni.uq.edu.au/alumni-in-the-news-roundup remains the same each week, if you would like to link to it from your page or site.

If you have any suggestions for inclusions in the roundup, please email Hayley Lees.

UQ features on Australian Story

The latest episode of ABC's Australian Story, aired on Monday 21 October, features the story of Stephen Damiani, who teamed up with a range of scientists and clinicians, including UQ's Dr Ryan Taft, Laboratory Head, Institute for Molecular Bioscience, to find a treatment for his son's illness.

Nearly 1.3 million people watched the episode, and it was a trending topic on Twitter. The story was supported with coverage on ABC radio, 2UE radio, ABC News Breakfast, ABC News Online, and Yahoo!7 and Prime7 online news. To watch the entire episode, click here

Mr Damiani was also recently awarded the inaugural IMB Champion Award for his work. Click here to find out more.

Industry News

The Beginner's Guide to the Hashtag

How to rock social media in just 30 minutes a day

15 writing tips from a journalist turned PR pro
PR Daily




OMC welcomes your feedback on The Network. Send your comments or suggestions to publications@uq.edu.au. Please send through any stories or ideas by the second Thursday of every month.


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