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The Network

News from UQ marketing and communications

University of Queensland
May 30, 2013

UQ's 2013 advertising campaign

UQ’s 2013 advertising has commenced and this year we continue the theme of 'Your UQ. Your Advantage'. The brand campaign introduces a range of new stories from across the University that reinforce our strengths. You can explore the different stories on our campaign microsite – youruq.com

The campaign will be promoted through TV, radio, outdoor, online, press and cinema advertising. There will also be exclusive photographs and video content related to the brand stories posted on the UQ Facebook page. Feel free to share these posts across your office, faculty or school specific Facebook pages.

Visit the OMC website to view the summary of the 2013 campaign and to access campaign resources, including screen savers and information on how you can implement the UQ campaign templates. We also welcome any story ideas for future brand campaign material.

If you have any questions about the 2013 brand campaign please email us at marketing@uq.edu.au.

Hot desks in OMC

UQ Communications Network staff are reminded of the opportunity to hot desk in OMC to strengthen relationships and mutual understanding of tasks. Any marketing or communications staff member within the University can use one of the two hot desks located on level 7 of the JD story building. Users are encouraged to book these desks and bring their own work. This opportunity gives participants an inside view and experience with OMC as well as the chance to build stronger relationships with OMC staff, without disrupting productivity.

Contact OMC Administration on omcadmin@uq.edu.au or 3365 3367 for more information or to book a desk.

2013 UQ Experts Directory distribution

The 2013 UQ Experts Directory is in production and will be ready for release in June.

If you have media contacts who would like a copy(ies), can you please send through their contact details and number of copies requested to Ingrid Rubie on i.rubie@uq.edu.au.

Please also let us know how many copies you require for your centre, institute, school or faculty.

Thank you for your support. We hope you find the 2013 UQ Experts DIrectory useful!

ausSMC logo

Tips for holding a successful event

OMC’s Protocol Manager, Justine Greig is sharing her top tips for holding a successful event. Clear objectives and measurement tools for evaluation are key, whether you are planning a small lunch function or a larger university event.

Click here for the full list of tips.

  • Before you start – prior to organising anything, it is important that you have a thorough understanding of the event and all its requirements
  • Money matters – events (particularly large ones) can be an expensive exercise with a range of different costs that need to be considered. Always be aware of your budget and design an event that fits within it
  • Ask for help – events take time to plan and coordinate and you will need some help. Create a critical path of tasks that need to be completed and identify areas where you may need support from others
  • Know your audience – a successful event is normally measured on how many people attend. Make sure you have a clear understanding of who you want to attend the event and how you will contact them. Is the event invitation only or an open event that may need some extra marketing?
  • Evaluate – A well-run, professionally managed event should leave a positive lasting impression in the minds of those participating. A post-event evaluation is an important part of event management.
Visit the Events and Protocol website for more information, or attend the next Guide to University Protocol Events staff development session on 7 August.

"Institutions that once had to go through media to deliver information are now themselves media."

Andrew Nachison

Founder, We Media


Students Brewing Better Skills

Watch video

Events & Training


New Staff Expo

4 June, 9.00am - 11.00am UQ Centre Lecture Theatre #27A

Communicating your research in the media

8 August, 1.00pm - 4.00pm Learning Innovation Building #17 Room 202

Marketing and Communications at UQ

15 August, 9.00am - 12.00pm Learning Innovation Building #17 Room 202


The 3rd Annual National Higher Education Communication Officers' Conference 2013

Liquid Learning

More events ›

Network News

Managing requests to film on campus

Please click here to view the University's external filming procedure, including UQ location agreement.

If you require more information, please contact our Photo Services Coordinator, Barbara Freeman on ext 51606 or email

Corporate video

We have recently made a small update to the UQ Corporate video. The latest version can be viewed on Vimeo or downloaded from Dropbox.

Digital marketing campaign

A recent digital marketing campaign saw great results for the Faculty of Health Sciences.

An e-book ‘UQ’s Ultimate Guide to Health Jobs in Australia’ which features health jobs, salaries, future job openings and more, was released to our database of prospective students and experienced our highest click through rate yet!

The guide is now available on the Careers in Health website, via http://ems.gs/3gZi0kyTEy and at events.

New Staff Appointments

Read here for more details.


Industry News

Texting hurts your grammar Ragan's PR Daily

Guidelines: Paid Social Advertising, Ad Verification and Mobile and Tablet Advertising Formats IAB Australia

Making the most of your LinkedIn connections Public Relations Institute of Australia


OMC welcomes your feedback on The Network. Send your comments or suggestions to publications@uq.edu.au. Please send through any stories or ideas by the second Thursday of every month.


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