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The Network

News from UQ marketing and communications

University of Queensland
 
 
21 May 2015

Transfer of OPSSE to OMC 

From Tuesday 9 June, the Office of Prospective Students and Student Equity (OPSSE) will transfer to the Office of Marketing and Communications (OMC).

This announcement has been made following the retirement of Marg Fairman, current Director of OPSSE, and a decision to not replace the Director of OPSSE position, instead having the unit report through to the Director of OMC, Graham Bethune, in the interim.

Marg’s departure has provided the University with an opportunity to reflect on the most appropriate, longer term structural alignment of OPSSE and the resources required to fulfil its mandate.

Under this arrangement, Graham will continue to report to the Chief Operating Officer, but with a dotted reporting line to the DVC (A) for student recruitment matters. The Manager, Schools Engagement, Steve Forster, and the Manager, UQ Young Achievers Program and Outreach, Kellie Kayser, will both report to Graham and will be part of the broader OMC / OPSSE management team.

The two units already work closely together on many related areas of activity, and it is expected that the alignment of OPSSE with OMC, will provide enhanced opportunities for staff to work even more closely together, for the benefit of the University, its stakeholders and the broader UQ marketing and communications network.

The transfer will also allow for additional resources to be invested in the OPSSE team, to address areas of opportunity in both recruitment and outreach.

This partnership will provide all areas of the University opportunity to improve engagement with future students, both in high school settings and through on campus engagement activities.

To further discuss the transfer of OPSSE to OMC, contact Graham Bethune on ext. 56060.


Updated photography consent forms available

OMC has worked alongside UQ Legal to update the existing UQ photography release form. 

The new generic UQ photography release form has been designed for use by all areas when a photo is taken of an individual person or small groups.

This is to be used for all organised photo shoots and events where a person is easily identifiable in the photo.

All areas of the University who currently use a different consent form are encouraged to use the official form. 

The generic video and photography consent form can be downloaded here, and a version of the form for minors can be downloaded here.

The form cannot be altered or personalised. If you have any further questions regarding the consent form, and when it should be used, email publications@uq.edu.au.


Preparing for student recruitment events

Staff members across the University are preparing for UQ’s busiest recruitment period for undergraduate students. Key upcoming student recruitment events include the Careers and Employment Expo, TSXPO and the St Lucia and Gatton UQ Open Days.

A good way for staff to prepare if they are working at any of these events is to ensure they have a good knowledge of:

It is also recommended that staff register for the Representing UQ at Open Day, TSXPO and events workshop on Wednesday 7 July. This session will cover frequently asked questions, common audiences and event requirements.  


Brisbane to host World Science Festival  

We were very excited to hear that Brisbane will host the World Science Festival in March next year. The World Science Festival, co-founded in New York in 2008 by renowned physicist and author Brian Greene and Emmy award-winning producer Tracy Day, is an annual week-long fusion of science and art.

Festival Director Robert Debelle will meet with communications staff in mid-June to discuss UQ’s involvement in the festival. If you would like to attend this meeting, please contact Gemma Ward at IMB.

In the meantime, if you would like to find out more information about the festival, contact the OMC Communications team or Gemma Ward


Using Appspace for digital signage 

ITS worked closely with many units at UQ to install a centrally managed digital signage system called Appspace, and many areas across the University are already using Appspace to manage their local digital signage systems.

For those who still have standalone systems or may be considering new digital signage for local areas, you may like to consider migrating to Appspace.

Connecting to Appspace allows you to access a range of features not available via a standalone system:

  • Share and access content from across the University
  • Easily display timetable information for centrally controlled rooms
  • Show TV streams, which is great for live events such as the Melbourne Cup

Access to a particular display or group of displays is granted to nominated users, and other users not assigned to that display cannot make changes.

Usage guidelines have been developed to help content managers produce effective signs. You can view these and download editable templates on the OMC website

If you have digital signage in your area that is not yet on Appspace, contact the AV Integration and Support team to discuss your options for migration.

For more information on digital signage, click here or email help@its.uq.edu.au.


“If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.” – Jay Baer

 

UQ News TV – Model Communication

Events and Training 

Microsoft Word: Templates & Mail Merge 9 June 2015, E-Zone 1, Duhig Building

Adobe Acrobat Pro - Forms 11 June 2015, E-Zone 1, Duhig Building

Chairing Committees 16 June 2015, Rm 202, Learning Innovation Building

Bullying & discrimination prevention & resolution 24 June 2015, Rm 202, Learning Innovation Building

Entrepreneurial Marketing 26 May 2015, Networx Events 

Webinar: Issue and Crisis Management 29 May 2015, PRIA

Marketing In a Connected World: What you need to know 2 June 2015, Interactive Minds


Network News

UQ Brand Campaign 

Thank you to members of the Network who attended the April Network Forum. The forum featured a presentation from Clemenger BBDO and OMC on the University’s new brand strategy and creative direction of “Create Change”. A copy of the presentation can be viewed here.

Positions available within OMC 

Two excellent opportunities currently exist for interested applicants to join OMC.

Publications Officer (HEW6)
There is a full time, continuing opportunity for a Publications Officer in the Publications team.

Senior Communications and Publications Officer (HEW7)
There is a full time, fixed term opportunity for a Senior Communications and Publications Officer to work across both the Communications and Publications teams for 12 months.  

Both roles close on Monday 25 May

Industry news

7 twitter content ideas for education marketers Higher Education Marketing 

What Is Being Learned From MOOCs? New Report Takes Stock The Chronicle of Higher Education  

 

 

 

 

 

 
 
 

OMC welcomes your feedback on The Network. Send your comments or suggestions to publications@uq.edu.au. Please send through any stories or ideas by the second Thursday of every month.

 

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