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The Network

News from UQ marketing and communications

University of Queensland

24 March 2016

New UQ "Small Change" blog

What do zombie hordes, bagpipes, superbugs and Heron Island have in common? They all feature on the new UQ Small Change blog. The blog slipped quietly into the world last week, and is now awaiting contributions from staff and students across the UQ community. Small Change showcases the diversity of the UQ community through engaging – sometimes quirky – multimedia content.

The blog doesn’t replace UQ News or The Conversation, and content will often fall outside mainstream news categories. Small Change complements our existing outlets, telling the stories behind the news and behind the people of UQ.

Let us know about the stories you think need to be told, and note we can repost from existing blogs when appropriate, so people in your area might be able to contribute without a skerrick of extra effort. Check the Small Change "About" section for more information, or contact the UQ Communications team

World Science Festival Brisbane

UQ was proud to partner with the Queensland Museum for the inaugural World Science Festival Brisbane from 9–13 March. The festival has been held annually in New York since 2008. The Queensland Museum secured the festival's international debut in Brisbane’s South Bank Cultural Precinct as part of the Government’s Advance Queensland Initiative, which aims to position Queensland at the forefront of innovation.

As one of three academic partners aligned with the festival, UQ showcased its expertise across all aspects of science through talks, debates, demonstrations and an engaging program of side events held in The Edge at the State Library of Queensland. We also had a dedicated global radio station – UQ Science Radio – streaming live interviews with some of UQ’s great scientific thinkers.

Attendees were made aware of UQ’s involvement with the festival through the "Hello science, welcome to Brisbane" campaign. Launched in the lead-up to the festival, the campaign saw UQ dominate the South Bank precinct with a range of outdoor advertising including a billboard, pole banner flags and posters running across the busway concourse. The campaign also included postcards, which were handed out at festival events, and a microsite. UQ benefited from the campaign which enhanced our reputation as a leader in science and provided a temporary inner city presence alongside the festival’s other academic partners, Griffith and QUT.

For more information about UQ at World Science Festival Brisbane please contact Julie Baglot.

Network Forum recap

The last Marketing and Communications Network Forum was held on Wednesday 2 March, with an excellent representation of marcomms staff from across the University. 

For staff who were unable to attend the Forum, or for anyone who would like a recap, the presentation of the 2016 Marketing and Recruitment Plan is available to view here. Additionally, guidelines about the application of the "Create change" brand platform can be found here, and instructions for accessing the Montserrat font, outlined in the new guidelines, are here.

For advice or clarification relating to "Create change" print design, contact corporateID@uq.edu.au. For advice on implementing the "Create change" campaign in your area, contact marketing@uq.edu.au.

"Create change" stories

The UQ Marketing team will continue producing "Create change" stories in 2016 to support the brand campaign across digital platforms. These videos are a chance to tell the longer stories behind the UQ people who are creating change and to elaborate more on the role that UQ had in their journey.

This year will see a greater mix of stories, focusing on young UQ graduates who are creating change. The "Create change" stories will be produced on a monthly basis and shared across a range of digital and social platforms.

Marketing and communications staff are encouraged to use these videos by sharing them on social media and on unit websites, and suggestions for future stories would be welcomed.

For more information about how to use this content or to suggest ideas for "Create change" stories, contact Shannah O'Brien in the UQ Marketing team on ext. 67575



Events and Training 

Adobe Acrobat Pro - Essentials 29 March, eZone 1, Hawken Engineering Building 

Adobe Acrobat Pro - Forms 
7 April, eZone 1, Hawken Engineering Building

Self-leadership 12 April, Room 202, Learning Innovation Building

Microsoft Word: Templates and Mail Merge 13 April, Hawken Engineering Building

MBA Information Evening
20 April, UQ Business School Executive Education Venue, 345 Queen Street, Brisbane

Video Marketing and Podcasts 
20 April, Networx Events

Network News

Marketing and Communications Forum 

The second Network Forum for 2016 will be held on Thursday 26 May from 10am–12pm in the Senate Room, Brian Wilson Chancellery. Attending Network Forums are a great way to stay up-to-date on UQ network news and to meet colleagues face-to-face. 

OMC Communications team February highlights 

View the report which provides an overview of statistics on UQ's press, broadcast and online media coverage throughout February 2016.

New Staff Appointments

Read details here

Industry News

Three emerging social media networks to expand student recruitment: Tumblr, Pinterest and Reddit Higher Education Marketing

Instagram's new algorithm to make its feed more like Facebook's New York Times

7 tips for better digital storytelling Ragan




OMC welcomes your feedback on The Network. Send your comments or suggestions to publications@uq.edu.au. Please send through any stories or ideas by the second Thursday of each month.

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