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The Network

News from UQ marketing and communications

University of Queensland
19 March 2015

Video clips in UQ Media releases a hit

The Communications team has had instant success with an initiative to compile short video clips to accompany selected media releases. The clips are designed to enhance our mainstream and social media coverage with video and audio material.

Professor Glenn King from IMB was the first to participate, and his video was taken up by Fairfax and carried on the Brisbane Times, The Melbourne Age and the Sydney Morning Herald sites, with a potential audience of more than 10,000 (based on average story audience).

These videos are shot within short timeframes, so it is important that the researchers involved are confident in their ability to speak clearly and engagingly to camera, and that the subject is newsworthy. It’s also extremely helpful to have footage (such as Glenn’s spiders) available for overlay.

Please contact communications@uq.edu.au if you have a story in the making that you believe would be suited to this type of approach. And keep an eye out for our next news video venture – dealing with pachyderm pedicures.

Should my department use social media?

Social media offers a great opportunity to engage with various audiences, including students, staff and the broader community. However, not every department has the need or capacity to support an ongoing social media presence.

There are some important considerations before you decide to set up a social media account:

  • Why do you want to use social media and is it going to help achieve the wider aims and goals of your department?
  • What resources are available to allocate to social media?
  • Will there be a dedicated person to manage social media, and do they have the time and skills to develop and post content as well as respond to comments and messages in a timely manner?

If you find it is not possible to run your own social media, it may be possible to work with other UQ teams and existing channels. For example, OMC has an online form to submit content ideas and requests for the UQ Facebook page, and is always happy to consider posting relevant links on Twitter. This could be a particularly good option if your department does not produce shareable content very often but would still like to make one-off posts about news or events. 

For further help deciding if social media is right for your department see the UQ Social Media Guidelines or email marketing@uq.edu.au.

Discovery at UQ call for content

Each year UQ produces Discovery at UQ, a publication that showcases some of the most exciting research over the past year.

UQ Research and OMC are now calling for potential story suggestions for the 2015 edition, with a focus on the theme of connected impact

Preferred articles will be new, purpose-written material, which ideally has not been published before. Collaborative research projects with international impact and those that reflect the diversity of UQ research are highly desired.

Stories that highlight what inspired the research, the outcomes so far, and what the future holds are of particular interest.

If you have suggestions for possible stories, send them to Suzanne Parker, Publications Editor, OMC by Tuesday 31 March. Include the names of the principal researchers and a brief synopsis of their current work (no more than two paragraphs).

If any marketing and communication staff are aware of research within their institute, faculty or school which may be suitable, and would like to discuss it further, contact Lynn Nielsen on ext. 69016 or Suzanne Parker on ext. 52479.

Access to The Australian and other newspapers

The UQ Library provides access to The Australian newspaper in both print and online formats. It also holds an archive on microfilm. See the Library website for details of coverage.

The UQ Library also provides access to hundreds of other national and international newspapers in both print and electronic form. See the Library's Guide for Searching News and Newspapers. The resources provided by the Library are available to all UQ staff and students. Simply search for the item using the UQ Library Search and login with your UQ credentials for access.

One particularly useful resource for accessing newspapers online is PressDisplay, which provides the full digital edition (original format, layout and pagination) of many Australian and international newspapers. It provides the current edition, plus up to 60 days of back issues. PressDisplay is browsable and searchable – so it is useful for scanning the front pages and for locating specific content.

“Mobile is not a technology. It is a consumer behaviour.”  - Digital EYE Media COO Jeff Brewer


UQ News TV – UQ Library Cyberschool

Events and Training 

New Green Office Representatives 27 March 2015, Rm 202, Learning Innovation Building

Procurement Practices 15 April 2015, Rm 202, Learning Innovation Building

OHS for Supervisors & Managers 15 April 2015, UQCCR Building 71, Herston

Microsoft Word: Introduction to styles 20 April 2015, E-Zone 1, Duhig Building

Project Management Introduction 21 April 2015, Rm 202, Learning Innovation Building  

Breakfast with Coca-Cola
6 May 2015, Interactive Minds

Aim High Professional Development with Anna Bligh 26 March 2015, AIM

Network News

OMC Website redevelopment

The OMC website will be redeveloped over the next few months. The aim is to create a more user-friendly website that will assist staff and clients across the university in accessing information and resources.

You can provide feedback on what you would like to see on the new website by contacting Sara Ledermann on ext. 67685.

Scimex reminder

Scimex (the Science Media Exchange) is the online news portal of AusSMC, aimed at helping journalists cover science. UQ communications staff should register for a login here. Science experts can also register, build and maintain an online portfolio.

It is a great platform for uploading and distributing material, including embargoed releases, to the media.
Watch a short video about Scimex here. Contact communications@uq.edu.au for more information.

Visitor photography at the UQ Art Museum

Following the success of their visitor photography trial, the UQ Art Museum is again allowing visitor photography at the current exhibition, Peter Hennessey: Making it Real. Visitors are encouraged to upload photos to social media with the hashtags #PeterHennessey and #UQArtMuseum.

The marcoms network is encouraged to share and support this initiative on social media. The exhibition will run until Sunday 12 July, and more information can be found here.

New staff appointments

Read details here

Industry news

Important Changes to Facebook and Google: Is Your School Ready? Higher Education Marketing

How to Learn Social Media Marketing: 41 Resources for Beginners Hubspot

Brands’ posts to Instagram outnumber those to Facebook PR Daily





OMC welcomes your feedback on The Network. Send your comments or suggestions to publications@uq.edu.au. Please send through any stories or ideas by the second Thursday of every month.


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