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The Network

News from UQ marketing and communications

University of Queensland
23 July 2015

ChangeMakers Magazine launched

The first issue of ChangeMakers magazine was officially launched on Tuesday 7 July, to coincide with the new UQ brand strategy. 

ChangeMakers is an outward-facing magazine for business, government, industry and other partners who value innovation and its transformative effects on society.

The magazine reinforces the "Create Change" message by showcasing examples of UQ seeing opportunities to change the world for the better. 

ChangeMakers has been sent to about 3500 key senior stakeholders of the University and copies will be distributed through Qantas and Virgin lounges in Brisbane, Canberra, Sydney and Melbourne throughout August. 

The magazine content can be read in full on the mobile-responsive website, and you can subscribe to receive notification of each new edition.

If you have a story you think would be suitable for inclusion in future editions of ChangeMakers, or would like to discuss what sort of content would be suitable, contact the Corporate Publications team on ext. 67886.  

UQ Open Day 2015

This year the UQ Open Day events will be held at St Lucia on Sunday 2 August and Gatton on Sunday 16 August.

There is a range of resources available to help promote UQ Open Day, including screensavers, PowerPoint templates and social media posts. Web banners for use on your own website are available upon request.

Prospective students and parents can be directed to the UQ Open Day website to download the program and access the online planner. A new version of the UQ Open Day app is available to download from the App Store (and will be added to Google Play this week).

At the events, please encourage attendees to join the UQ Discovery Tour. Available through the UQ Open Day app, the Discovery Tour takes participants on an adventure across the St Lucia and Gatton campuses to key sites that showcase how UQ creates change, and how students can create change while studying at UQ. The first 200 attendees to complete the tour will each win a UQ hoodie.

If you would like more information on UQ Open Day please email marketing@uq.edu.au.

Starting a social media network

OMC is working with digital media practitioners across the university to establish a social media working group. The aim is for communications officers interested in and/or working with social media to meet regularly to trade tips and advice, solve issues, and assist each other with campaigns across the university.

The first meeting is on Thursday 6 August, with plans for regular workshops led by a mix of communications officers from throughout the university. If you have any suggestions for discussion points, please email katie.rowney@uq.edu.au.

UQ North America Social Media photo competition

The UQ North America office has concluded a successful Can You Spot the Koala? social media photo contest. Spot the Koala, a clippy koala with a UQ flag, is the UQ North America office’s unofficial mascot. UQ alumni, friends and exchange students were encouraged to take photos of Spot throughout the US and Canada. The aim of the contest was to increase activity and engagement on the UQ North America Instagram account and collect updated contact details from alumni.

More than 230 alumni and friends in North America registered for the three-month contest. UQ North America Instagram followers increased by more than 250 percent, and Twitter followers increased by 10 percent.

The winning entries can be viewed here. The office plans to run a  #SpotforPresident photo contest during the 2016 US presidential election year. For more information contact Jen Kane.


"Know what your customers want most and what your company does best. Focus on where those two meet.” – Kevin Stirtz, author of More Loyal Customers and Marketing for Smart People


UQ News TV – Global Quest to Beat Superbugs

Events and Training 

Budgeting and Forecasting Preparation and Completion 5 August 2015, Rm 202, Learning Innovation Building

ESOS: Guide to Marketing, Recruitment and Agents 10 August 2015, Rm 202, Learning Innovation Building

Bullying and discrimination prevention and resolution 11 August 2015, Rm 202, Learning Innovation Building

Recruitment and Selection 14 August 2015,  Rm 202, Learning Innovation Building

Writing for Effect 20 August 2015, Rm 202, Learning Innovation Building

Digital Summit Brisbane 4 August 2015, Interactive Minds

Outstanding Women Series breakfast 7 August 2015, AIM

Content Marketing: Delivering the unforgettable brand experience 19 August 2015, Networx Events 

Queensland Business Writers’ Conference 25 August 2015, Business Writers' Conferences Australia

Network News

Reminder: A new way to submit media releases

There is a new and simple way to submit your draft media releases to OMC.

So far the process has been more efficient for OMC and for those submitting drafts.

There are three key points to remember:

  • Ensure you follow OMC file name conventions in the email subject line: 
    faculty/institute/school – Story Slug – Date (YYMMDD)
    e.g. ‘HABS drugs 150709’
  • Make sure you use the new cover sheet and attach it before your draft release
  • Submit your release through Request Tracker by emailing it to commsinquiries@uq.edu.au

An online guide can be found here. If you have any questions please contact the OMC media team on ext. 60561.

New Staff Appointments  

Read more details here 

Industry news

Infographic: Data-backed Instagram strategies you should know Ragan 

Journalism Center Experiments With Delivering Campus News on Yik Yak The Chronicle of Higher Education

Three ways your TV advertising strategy needs to change BRW







OMC welcomes your feedback on The Network. Send your comments or suggestions to publications@uq.edu.au. Please send through any stories or ideas by the second Thursday of every month.


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