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The Network

News from UQ marketing and communications

University of Queensland
February 21, 2013

Professor Max Lu in Marketing video

OMC was excited to be involved in Brisbane Marketing's forthcoming Hong Kong marketing campaign, with our own much respected Professor Max Lu starring in the filming. This campaign due to be launched in late March, will showcase both UQ and Max Lu as iconic and respected highlights of Brisbane, in this very important overseas market.

Update on OMC contacts

Staff in the Network may not always be aware of who they need to contact for advice or to access various OMC services.

Our website has an up-to-date list of the teams in OMC, areas of responsibility covered by each team and the team managers. We encourage you to use the site and contact lists to ensure you get in touch with the right person.

For more information, please click here to view our 2013 Work Plan.

UQ News hits the stands

UQ News magazine Issue 605 is now available to coincide with the commencement of O Week and the first semester of uni for 2013.

The app is available from the Apple iTunes App Store for download onto your iPad. Please click here (whilst on your iPad) or download the Android app from the Google Play Store (whilst on your Android Tablet).

Alternatively, you can search ‘uq news’ in the App Store or the Google Play Store to install the UQ News Magazine app.

Both UQ News apps include exclusive content, multimedia (UQ News TV episodes and other videos), image galleries and other features to enhance the reader experience. 

We would appreciate any feedback on the UQ News apps. Please get in touch with our Corporate Publications team by the beginning of May, with story ideas for the next edition of UQ News magazine, which will be published in July 2013. 

ausSMC logo

AusSMC presentation wrap up

A recent presentation from the Australian Science Media Centre (AusSMC) was a chance for UQ researchers, and marketing and communications staff to familiarise themselves with ways to best use AusSMC services to our advantage.

AusSMC is an independent, not-for-profit service for the news media, giving journalists direct access to evidence-based science and expertise. Key points to remember from the presentation:

  • AusSMC was established to bring more evidence-based science to new reporting in Australia
  • AusSMC has 3,300 experts on its database
  • 1,100 journalists have registered with the organisation
  • Some of their strategies include providing expert quotes for breaking stories, round-ups for journalists to decipher research and answering media enquiries using their expert database, which includes researchers from UQ. Click here for more information on getting scientists in the news through AusSMC 
  • AusSMC has launched Science Media Savvy – a tool to help scientists work effectively with the news media including tips and examples of radio and TV interviews, and working with print media.
View a summary of the AusSMC powerpoint presentation or visit the AusSMC website.

"If you wait until there is another case study in your industry, you will be too late."

Seth Godin, Keynote Speaker, Author of Permission Marketing


Women in Engineering

Watch video

Events & Training


Communicating Your Research in the Media (previously known as Media Awareness Training)

6 March, Lib#17, 202, 1pm-4pm

A Guide to University Protocol Events

19 March, Learning Innovation Bldg#17, 202

Marketing and Communications at UQ

21 March, Lib#17, 202, 9am - 12pm

Quarterly Forum

An update from OMC and hear about the capabilities of the new Media Monitors portal.

21 March, 1.30pm - 3.30pm, The Senate Room, Level 5, Brian Wilson Chancellery Building.

Invitations will be sent closer to the date.


Foundation Workshop   Australian Marketing Institute. Brisbane. 12 March. Cliftons Brisbane, 288 Edward Street.

The 2nd Annual National Higher Education Faculty Marketing Innovation Conference 2013

More events ›

Network News

UQ Images Update

There are two more UQ Images training sessions scheduled for administrators on 16 April and 23 May.

We encourage members of the Network to upload their images to the UQ Images database.

For more information on the training sessions or if you have any general queries about the UQ Images database, please contact Barbara Freeman, Photo Services Coordinator in OMC.

Healthy videos

A joint collaboration between Bachelor of Health Sciences staff, The School of Journalism and Communication's MaPS team and The Faculty of Health Sciences who project managed the video production; has resulted in three videos which will be used to aid student recruitment.

View the videos:

Bachelor of Health Sciences; a pathway to Medicine

Bachelor of Health Sciences; a pathway to Dietetics

A Career in Health Promotion

WANTED: UQ New TV stories

UQ News TV will be kicking off again soon and we’re looking for great stories to cover. If you have any unique research stories or learning opportunities, please let us know. Send details to Digital Content Producer, Matthew Taylor for consideration.

New Staff Appointments

Read here for more details.

Industry News

5 easy way to get more Twitter followers Public Relations Institute of Australia Mumbrella

Adshel rebrands Mumbrella


OMC welcomes your feedback on The Network. Send your comments or suggestions to publications@uq.edu.au. Please send through any stories or ideas by the second Thursday of every month.


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