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The Network

News from UQ marketing and communications

University of Queensland

18 February 2016

UQ Images photo library

UQ Images is an online repository of more than 80,000 images that are available by request to UQ staff for the purpose of promoting the University and its activities. This is an excellent resource that is updated regularly by marketing and communications staff across the University.

If you haven’t used UQ Images before, there is a Beginner’s Guide and other information available on the OMC website.

Additionally, OMC is looking at hosting training sessions in the coming months for staff wanting to learn how to use and upload to UQ Images, or for those who would like a refresher. Staff who already know how to upload photos to the database are encouraged to ensure that any pictures they have had taken within their units are uploaded to UQ Images so all staff can share them.

All UQ staff should have access to UQ Images with their UQ username and password, but if you have any questions about access, or about using UQ Images, contact publications@uq.edu.au.

2017 UQ Guides are on their way

UQ’s Australian Undergraduate Guide 2017 is now available online and in hard copy – the first of a suite of Guides that promote UQ’s programs and lifestyle to students who will start university in 2017.

Our 2017 Guides complement and align closely with Future Students, offering prospective students and their parents a streamlined flow of information about UQ.

The 2017 UQ Guides have been created with extensive input from staff at OMC, OPSSE, Faculties, UQI, UQ College, ASD, Admissions, Student Services, and a range of schools, institutes, departments, and colleges. Many thanks to everyone who has contributed so far to these publications.

Upcoming Guides include:

  • Australian Undergraduate Guide 2017: available now
  • Accommodation Guide: available now
  • UQ College Guide: available now
  • Faculty Guides 2017: available from early March to early April
  • International Guide 2017: available early March
  • International Guide 2017: Undergraduate and Postgraduate Program Supplements: available late March
  • International Event Guide 2017: available late March
  • Year 10 Student Guide: available early April
  • Life at UQ: A Guide for Parents: available early April
  • Scholarships Guide 2017: available early April
  • Study Abroad and International Exchange Guide 2017: available early May
  • Enhanced Studies Program Guide: available early May
  • Entry Options 2017: available early July

Visit Future Students to view publications as they become available, or contact OPSSE by email or on ext. 69649 to request hard copies.

UQ is now on Snapchat

At the beginning of December, OMC launched the UQ corporate Snapchat account as a new way of engaging current and prospective students. Snapchat is a video messaging application available on iOS and Android devices. Using the application, users can take photos, record videos, and add text and drawings, and send them either privately to specific friends or to a ‘story’, which is public. These sent photographs and videos are known as ‘snaps’.

Recent reports have shown Snapchat is becoming increasingly popular among 13 to 24 year olds. This demographic is a key part of UQ's student population, so it is important that these trends are considered and the opportunity is taken to explore new social media channels when possible.

Since its launch, the UQ Snapchat account has received a positive response with consistent levels of high engagement. To keep the account growing, OMC is keen to work closely with all areas of the University. We are looking to feature a mix of content that brings to life the UQ brand by showcasing campus life, world-class facilities, and the exceptional opportunities available as part of the UQ experience. If your area is able to assist please send your ideas to s.ledermann@uq.edu.au. Keep in mind Snapchat does not allow content to be uploaded at a later date and will not accept content photographed outside of the Snapchat application. Suggestions will need to be something that can be ‘snapped’ in person and posted straight away. 

Launch of the UQ SafeZone app

UQ has implemented the SafeZone app across its campuses and sites. SafeZone is a location-based app that connects students and staff directly with the UQ Security team or emergency services during a first-aid or emergency situation on campus.

We encourage you to promote SafeZone using the video and content on the P&F website or by uploding the SafeZone slide available on appspace to digital screens in your area. 

For enquiries about ordering SafeZone posters or flyers, or to request a short introduction on the app for staff or students in your organisational unit, please contact UQ Security Manager Garry Tyler on ext. 51887.

For more information visit the UQ News website or www.pf.uq.edu.au/unisafe/uqsafezone/



Events and Training 

Leading and Managing Self and others-Academic and HEW8+ 1 March, International House

Participation in International Recruitment Events 10 March, Room 202, Learning Innovation Building

Customer Focussed Advanced Communication Skills 10 March, Room 202, Learning Innovation Building 

Microsoft Word: Productivity tools 11 March, eZone 1, Hawken Engineering Building

Demonstrating Leadership Behaviours 15 March, International House

Prezi for Presentations 16 March, eZone 2, Gatton Library

Ally Workshop 21 March, Room 202, Learning Innovation Building

Adobe Acrobat Pro - Essentials 29 March, eZone 1, Hawken Engineering Building 

Inbound Marketing 15 March 2016, Networx Events

Network News

Marketing and Communications Forum

Members of The Network are reminded of the upcoming Marketing and Communications Forum to be held on Wednesday 2 March 10am–12pm in the Senate Room, Brian Wilson Chancellery. This forum will be a worthwhile event for all members of the UQ Marcomms network, and a great opportunity to meet people you may have only liaised with over email. 

OMC Communications Team January highlights 

View the report which provides an overview of statistics on UQ's press, broadcast and online media coverage throughout January 2016.

New Staff Appointments

Read details here

Industry News

Six ways schools can improve click-through rates on Facebook ads Higher Education Marketing

Customer experience is the brand BRW

Ten ways to become a better communicator Ragan







OMC welcomes your feedback on The Network. Send your comments or suggestions to publications@uq.edu.au. Please send through any stories or ideas by the second Thursday of each month.

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