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The Network

News from UQ marketing and communications

University of Queensland

 19 August 2016

UQ Open Day 2016 at St Lucia

Thank you to staff who contributed their time and effort to the 2016 UQ Open Day event at St Lucia.

The event on Sunday 7 August attracted 22,195 people, with a record 61 per cent visiting the UQ Centre to speak to UQ staff and students about programs, courses and career options. There were also high levels of engagement with the online planner and downloads of the UQ Open Day app (final numbers will be available after the Gatton event).

Social media featured heavily in the promotion of the St Lucia event, including sponsored campaign advertising, a tongue-in-cheek teaser video and a number of smaller videos promoting the ‘Create change’ Precinct. On the day, visitors were encouraged to share their favourite moments on social media using #UQOpenDay.

UQ staff who worked at the St Lucia event can share their feedback until Sunday 4 September via the online survey.

UQ Experts Directory 2017

The UQ Experts website helps journalists find UQ research staff who are happy to share their specialist knowledge with the media. Researchers who opt in to become a UQ Expert may have increased opportunities to promote their research and position themselves and the University as thought leaders.

OMC will be publishing a print version of the UQ Experts Directory later this year for journalists and media outlets. The directory will use data from the UQ Experts site, including mobile phone numbers (both public and ‘available on request’ numbers), so it's important these details are up to date by Friday 26 August.

OMC is working with representatives from each faculty, school, institute and other organisational units to encourage researchers to consider becoming a UQ Expert, and to ensure their details are up to date.

If you would like more information or to find out who is coordinating the project for your area, please contact Stacey King.

GoGet car-sharing comes to campus

UQ has become the first university in Queensland to partner with GoGet, Australia’s largest car-sharing service. The new scheme, which officially launched at UQ on Monday 15 August as part of this year’s Sustainability Week, offers staff, students and the local community an exciting new sustainable transport option.

Network members are encouraged to spread the word about this great new initiative by uploading one of the digital screens available on Appspace. 

Car-sharing not only saves people the cost of owning a car, but helps reduce traffic congestion, fuel consumption and CO2 emissions: using one GoGet car is equivalent to removing about 12 vehicles from the roads.

Two GoGet cars are available for bookings by the hour or the day, and are located in special parking bays near the Social Sciences and Humanities Library. More vehicles will be added to the fleet soon. UQ staff can book the cars for personal or business use, and all staff members are entitled to a free one-year GoFrequent membership valued at $385.

For more information, visit the Property and Facilities website or email fleetservices@stlucia.com.au.

Health and Behavioural Sciences (HABS) Media and Marketing team

We don’t quite have our own pokegym just yet, but our basement office is decidedly pokey. Close enough.

When we’re not training to maximise our hit points, you can find us brainstorming over Pictionary, 80s hair metal tunes, #lunchclub Fridays and a smuggled cache of Mentos from the board room.

Paradoxically, for a Health faculty team, someone in our office can be guaranteed to be sneezing on any given day.

Yep, illnesses…apparently we caught 'em all.

Recent achievements:

  • We launched the student-focused HealthHub blog, which tackles topics from everyday student challenges to life-changing decisions.
  • Global promotion of a research paper featuring Professor Wendy Brown which has an Altmetric rating of 2500.
  • Launch of the Game Changers magazine, a glossy publication which spruiks our standout researchers and their projects.

Current activities:

  • Ongoing refinement of digital marketing and engagement with our prospective student database.
  • Rapidly growing our social media following and engagement.
  • Digital marketing leading into QTAC deadline.
  • Appearances on all the major TV channels.
  • Brisbane Writers Festival spots for key faculty figures.
  • Promo videos for our programs.
  • And yep, we’ve started on the 2018 Health Guide.

Team photo:
Left–Right: Amy Hunter (Marketing and Recruitment Officer); Kirsten Dodd (Health at UQ Marketing and Communications Officer); Emma Mackenzie (Senior Marketing Officer); Loretta Porche (Marketing and Communications Manager); Alice Graham (Web Coordinator); Dani Nash (Senior Communications Officer); Mohini Mutya (Marketing and Recruitment Officer); Robert Burgin (Senior Media Officer).



Events and Training 

2016 Annual Lecture in Politics and International Affairs 9 September, AEB Auditorium

The number-one ranked MBA in Asia Pacific
Information Evening
, 14 September, UQ Business School Executive Venue

Marketing and Communications at UQ 19 September, Room 202, Learning Innovation Building

Maximising the Media 20 September, Networx Events

Network News

New staff appointments 

Read more here.

New photos on UQ Images

The following photo sets have been added to UQ Images in the past month. The list includes the OMC set number, which you can use to search for images.

5649 – Jacqueline Bond, School of Pharmacy
5651 – Professor Karen Hussey
5663 – IMB Labs
5666 – Professor Ben Hankamer
5668 – Bernie Woodcroft and John Scott
5670 – Mark Ashton
5685 – 2016 Open Day
5688 – Professor Peter Høj and Broncos
5692 – UQ Students for ChangeMakers
5693 – Mr Peter Varghese AO, Chancellor
5705 – Over the Fence

If you have any questions about these images, please email uqimages@uq.edu.au or call ext. 52479.

OMC Communications Team July highlights

View the report which provides an overview of statistics on UQ's press, broadcast and online media coverage throughout July 2016.

Industry News

Why do students enrol in massively oversupplied university degrees? Brisbane Times

Marketers you’re on notice: we’re hyper-connected and pissed off Mumbrella

How to write good obnoxious copy Digiday

Five digital strategies to improve your student retention Higher Education Marketing








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