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The Network

News from UQ marketing and communications

University of Queensland
20 August 2015

UQ Open Day 2015

Thank you to all staff who contributed their time and effort to the 2015 UQ Open Day events at St Lucia and Gatton.

The St Lucia event on Sunday 2 August attracted 25,074 people, a record number for this event and a 34% increase on 2014. The Gatton event was held on Sunday 16 August and numbers will be finalised in the next week, but initial reports indicate that the event was well attended.

This year also marked an increase in the number of downloads of the UQ Open Day app, with 3039 downloads across iOS and Android. More than 4000 people pre-registered for the events and approximately 3300 itineraries were created using the online planner.

UQ staff who worked at the St Lucia event are encouraged to share their feedback until Monday 31 August via the online survey

UQ Brand 2015

The UQ Brand website has now been updated with details of the 2015 brand campaign. It includes information on the Create change brand platform as well as resources that UQ staff can refer to and use in their own activities. Materials such as templates are still in development but will be added to the site as they become available.

A review of the corporate identity guidelines will be conducted throughout the second half of 2015 to formally establish how the new brand elements (fonts, logos etc.) are to be used in University communications.

For more information about the 2015 brand campaign, email the UQ marketing team at marketing@uq.edu.au.

eDM unsubscribe policy

If your area engages in CRM communications, you may want to amend any copy you use around the unsubscribe process. It has come to light that people choosing to “unsubscribe” from University eDM lists often assume that they are choosing to unsubscribe from all University communications. To avoid this confusion, OMC has started to use the following message when notifying people that they have unsubscribed – we would recommend that other areas use something similar:

You are now unsubscribed from all email communications from the Office of Marketing and Communications at The University of Queensland. Please note that if you have signed up to receive emails from faculties and other areas across the University separately, you will need to unsubscribe from these newsletters separately. 

Scimex launches new events calendar function

The Australian Science Media Centre’s Scimex media portal launched an online interactive calendar that went live last week to share events with the media. It’s an ideal opportunity for UQ to generate further media coverage by publicising events related to science, agriculture, society, technology and medicine. For example, these events could be an interesting conference, public talk, press conference, research experiment or trial. Please keep in mind that uploaded events should be of interest to media. Any staff member registered with Scimex as a media officer can submit an event. Registration is available here.

Scimex, a collaboration between the AusSMC and the Science Media Centre of New Zealand, is an online news portal aimed primarily at helping journalists cover science.

Academic staff in science, technology and medicine are encouraged to create an academic profile on Scimex, featuring their research expertise and linking to any relevant media engagement. This allows journalists to find experts for commentary and view a researcher’s biography, publication history, media experience, videos, Twitter feed etc. See an example of a UQ researcher profile here.

News releases approved for UQ News can be uploaded to Scimex, preferably under embargo before the release date. The media and communications managers in your faculty or institute will most likely already have a login.

For more information about Scimex and effective ways to use it, email communications@uq.edu.au


"Social media is not about the exploitation of technology but service to community." Simon Mainwaring


UQ News TV – Tree roo poo predicts joey

Events and Training 

Adobe Acrobat Pro - Essentials 26 August 2015, E-Zone 1, Duhig Building

Microsoft Word: Templates and Mail Merge 14 September 2015, E-Zone 1, Duhig Building

Make the most of Recognition and Development 16 September 2015, Rm 202, Learning Innovation Building

MBA Information Evening 16 September 2015, KPMG, Riparian Plaza, 71 Eagle Street

Social Media for Teaching and Learning 30 September 2015, Rm 202A, Learning Innovation Building

Radical Growth and Innovation - Breakfast With LEGO 7 October 2015, Interactive Minds

Communities Marketing 16 September 2015, Networx Events 

MBA and Postgrad Studies Expo 17 September 2015, Brisbane City Hall

Universities Australia Marketing Communications and Development Conference 2015 16–18 September 2015, Universities Australia

Network News

UQ Images Upgrade

The UQ Images database, Asset Bank, has recently been upgraded. 

UQ users now have access to a number of new features.

These include improved pagination and bulk upload workflow; more flexible searching; published lightbox terms and conditions; and the introduction of a "drag and drop" to Lightbox Strip.

For more information, and a full list of the new features available, click here.  

New Staff Appointments  

Read more details here 

Industry news

The 3 foundations for digital strategy success BRW

The Social Media Glossary: 154 Essential Definitions Hootsuite

Facebook deemed most trusted channel for branded content Ragan







OMC welcomes your feedback on The Network. Send your comments or suggestions to publications@uq.edu.au. Please send through any stories or ideas by the second Thursday of every month.


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