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May 24, 2012

The Network - News from the UQ marketing and communications network

Your UQ. Your Advantage.

The new UQ brand campaign is set to launch in the next couple of weeks. The campaign has been developed around the concept – Your UQ. Your Advantage – and positions UQ as elite but also accessible. This has been done by bringing the UQ Advantage to life.

The campaign will launch on June 10 and will be appearing on TV, outdoor press, press, online and cinema. An internal launch of the campaign will be held on June 5. Click here to go behind the scenes of the TVC shoot.


MarComms Forum

The next Marketing and Communications Network Forum will be held on June 19. The Office of Marketing and Communications invites you to send through any suggestions for discussion topics to Ginny Keegan. A morning tea will be provided at the start of the meeting.

If you have not received the invite to the forum, please contact Ginny Keegan on 3365 6060.


Discover more at UQ News TV


Media release writing workshop
May 31

Mobile marketing: Connecting with your customers (Networx)
June 6

Unleashing the Creative Customer - creative marketing in the age of user generated content (Interactive Minds)
June 20


"Make the customer the hero of your story."

Ann Handley
Chief Content Officer, MarketingProfs

UQ Guides and UQ News

The four central prospectuses were recently reviewed and as a result, have undergone a number of improvements – one of these being a new name, UQ Guides. Other changes include a content restructure, a new design with larger pictures, reduced text and the UQ Advantage and UQ marketing messages embodied throughout. Many of these changes have also been incorporated into the faculty prospectuses to ensure that UQ has a cohesive "family" of publications. To view copies of the new 2013 UQ Guides, please click here.

The latest UQ News magazine is out now. In this edition, Ove Hoegh-Guldberg talks about science communication and the Catlin Seaview Survey, students share their recent travel adventures and we take a look into the UQ Art Museum's animal-human exhibition. Click here to view the online version.


Integrating old and new media

With the movement towards multi-platform communications, the integration of traditional and social media is becoming key practice for many organisations. We've seen various units across UQ successfully implementing 'transmedia'. Two recent UQ stories that were picked up by media originated from Twitter and Facebook – The Pitch Drop Experiment and the Antiquities Museum's 'night of ghosts' event. For more information on these stories in the media please contact the UQ Communications team on 3365 2619.



This month we welcome new staff to the M&C network. Click here for the full list.



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