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Jun 21, 2012

The Network - News from the UQ marketing and communications network

The latest from OMC

The 2011 Annual Report has been tabled in Parliament and is available to download here.

Paul Thomas and Geoffrey Burmester from Design recently attended the agIdeas Design Forum in Melbourne. Read their notes to see the latest themes and trends from the world of design. Bonus interactive feature included.

The UQ Corporate Video has been refreshed, with new footage added from the latest brand campaign. To watch the new video click here or email OMC Marketing for a copy.


Transit of Venus media and marketing successes

UQ's School of Mathematics and Physics worked with OMC to achieve stunning media and engagement results from the Transit of Venus activities on June 6.

The event generated positive media coverage for UQ with an advertising value equivalent of approximately $500,000.

To read a comprehensive outline of the communications planning and media outcomes for the event please click here. You can also view a slideshow of photos from the day.


Discover more at UQ News TV


Search engine optimisation: secrets to success (Interactive Minds)
July 4

Representing UQ at Open Day, TSXPO and events
July 9

Using the UQ brand
July 11

HTML and CSS Tutorials
Available online


"Marketing isn't magic. There is a science to it."

Dan Zarrella
Social Media Scientist, Hubspot

What are students looking for in a university?

Staff members across the university are gearing up for UQ's busiest recruitment period for undergraduate students, including events like TSXPO and UQ Open Day. We thought it would be useful to find out what prospective students are looking for in a university, some of their frequently asked questions and how staff can prepare for working at key recruitment events.

We asked Steve Forster from School Liaison and Kate Hughes, Onshore Marketing Officer at UQ International, for their advice for both domestic and international markets. Read all the information here.


Media 'fast facts'

Here is a snapshot of media performance ratings for the first week of June:

  • The Voice was the highest rating program nationally, averaging 1.89 million viewers
  • Channel 9 won prime time market share in Brisbane (31.4%)
  • Prometheus opened at number 1 at the box office
  • 97.3FM continue to lead in Brisbane radio despite a slight drop in share
  • Google remains the most popular website visited (15.6M unique visitors in March).
Click here for Mediacom's full analysis of media performance ratings. 


This month we welcome new staff to the M&C network. Click here for the full list.



Best practices in social media - CASE's topline survey results
The Council for Advancement and Support of Education


PR changing organisational leopard spots for better reputations


New 'free, hopeful' Twitter logo takes flight
Marketing magazine


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