UQ Discovery Tour competition builds Facebook fan base
The UQ Discovery Tour Facebook competition allowed students to engage with the UQ brand in their preferred medium. Using Google Earth technology, the competition showcased UQ achievements in an interactive way. The competition helped to build a fan base of over 3,000 likes with the majority of users aged under 24 - reflecting the target audience for the competition. UQ has the opportunity to continue the conversation online through the UQ Facebook page. Find out more about this year’s Discovery Tour winner or visit the UQ Facebook page.
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Teaching & Learning Week showcases Tourism Project
As part of Teaching & Learning Week 2011, the School of Tourism will identify some of the research outcomes from the UQ T&L grant. The grant supported the School's rollout of The Tourism Regional Immersion Project (TRIP). Supported by Brisbane Marketing and Queensland's peak tourism bodies including Tourism Queensland and the Queensland Tourism Industry Council, TRIP demonstrates how collaborative efforts between the higher education sector, tourism operators and regional tourism authorities can benefit the community.
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UQ NEWS TV
Discover more at UQ News TV
EVENTS AND TRAINING
Mobile Marketing in the Mix - Networx Event.
October 23
Workshop: Effective Workplace Writing 1: Writing Documents that Readers Will Want to Read
November 3
Marketing and Communications Conference
November 23
Advance Global Australian Awards Nominations close December 2
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Universities Conference challenges Higher Ed strategies
Several UQ staff attended The Universities’ Marketing, Communications and Development Conference in Perth last month. The conference acknowledged the importance of thorough market research (including among current students) when it comes to planning social media campaigns. The concept of re-thinking online distribution processes for media releases (optimising network effects via social media and by involving talent more closely) was another of the key findings. Cameron Pegg's presentation from the event, Online alumni magazines – early indicators of best practice, is available here.
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