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Oct 20, 2011

The Network - News from the UQ marketing and communications network

UQ Discovery Tour competition builds Facebook fan base

The UQ Discovery Tour Facebook competition allowed students to engage with the UQ brand in their preferred medium. Using Google Earth technology, the competition showcased UQ achievements in an interactive way. The competition helped to build a fan base of over 3,000 likes with the majority of users aged under 24 - reflecting the target audience for the competition. UQ has the opportunity to continue the conversation online through the UQ Facebook page. Find out more about this year’s Discovery Tour winner or visit the UQ Facebook page.


Teaching & Learning Week showcases Tourism Project

As part of Teaching & Learning Week 2011, the School of Tourism will identify some of the research outcomes from the UQ T&L grant. The grant supported the School's rollout of The Tourism Regional Immersion Project (TRIP). Supported by Brisbane Marketing and Queensland's peak tourism bodies including Tourism Queensland and the Queensland Tourism Industry Council, TRIP demonstrates how collaborative efforts between the higher education sector, tourism operators and regional tourism authorities can benefit the community.



Discover more at UQ News TV


Mobile Marketing in the Mix - Networx Event.
October 23

Workshop: Effective Workplace Writing 1: Writing Documents that Readers Will Want to Read
November 3

Marketing and Communications Conference
November 23

Advance Global Australian Awards                       Nominations close December 2



                   "By listening, marketing will re-learn how to talk."
                                   Doc Searls & David Weinberger
                                           Co-authors of
The Cluetrain Manifesto


Paralympian and 4BC presenter to speak at M&C Conference

Karni Liddell, Paralympic athlete and 4BC Radio presenter completes the lineup of outstanding speakers at the Inaugural Marketing and Communications Conference being organised by OMC. Karni is an inspirational speaker who has previously presented at a UQ Business School event. The Paralympian was employed by Westpac Bank to raise $1million in four months for the Australian Paralympic team to go to Athens.


Universities Conference challenges Higher Ed strategies

Several UQ staff attended The Universities’ Marketing, Communications and Development Conference in Perth last month. The conference acknowledged the importance of thorough market research (including among current students) when it comes to planning social media campaigns. The concept of re-thinking online distribution processes for media releases (optimising network effects via social media and by involving talent more closely) was another of the key findings. Cameron Pegg's presentation from the event, Online alumni magazines – early indicators of best practice, is available here.


Blogger outreach: 5 tips for connecting with top influencers


Gen Y can't I have everything I want...and now!
The Conversation


Today on Broadcast PR: The Future of PR in the Board Room


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