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Jul 20, 2012

The Network - News from the UQ marketing and communications network

Journalists and bloggers have spoken

Busy journalists and bloggers have spoken, saying they will overlook a media release if it does not get to the point in the first line.

Amanda Newbury, Managing Director of BBS Communications Group, reiterated the importance of keeping media releases concise and the news value clear as she delivered the results of the 2012 Media and 
Blogger Survey to members of The Network this month.

Key findings from the survey included:

- Make the point immediately clear in your release

- Some bloggers are becoming more influential than newspapers

- Digital media needs faster responses for rolling updates

- Journalists source a lot of stories from social media.

Journalists said issues such as the election, the economy and environment were areas of continued interest, quirky concepts were always in demand, and they were forever “crying out” for human interest stories.

View the full survey results here and a PRIA article on the Media and Blogger Survey.


UQ Experts Directory 2012

Journalists around Australia have received this year’s UQ Experts Directory, with many telling OMC they were a very useful newsroom resource.

The directory is a handy database of potential stories with contact details for more than 1100 UQ experts able to comment on a range of topics, from earthquakes to psychiatry.

OMC hand-delivered copies of this year's UQ Experts Directory to some of the key newsrooms in Brisbane such as The Courier Mail, Channels 7, 9 and 10, The Australian and AAP.

The online version of UQ Experts is continually updated throughout the year. If you wish to add an expert to the list, please contact Ingrid Rubie in OMC's Publications team.


Discover more at UQ News TV


The PR Report - Free Webinar August 2

Media Release Writing Workshop
August 10

Using the UQ Brand
October 12

UQ Website Content Management System
October 12


"What makes content engaging is relevancy. You need to connect the contact information with the content information."

Gail Goodman
President & CEO, Constant Contact

UQ Open Day only weeks away

Over 20,000 people are expected to attend one of UQ’s largest events, UQ Open Day which will be held across St Lucia, Ipswich and Gatton campuses during August. Open Day is the perfect opportunity to learn more about the student experience at UQ with over 250 seminars, demonstrations and presentations as well as 70 information booths at St Lucia alone.

This year a newly designed Open Day Planner is available for people to make the most of their day. It brings all scheduled seminars, presentations and activities to one screen to showcase the range on offer for prospective students. It also enables cross promotion of sessions across our campuses.

We encourage members of the network to include a link to Open Day on your Faculty, School or Institute’s facebook or twitter page to help promote the events to your followers.

If you would like more information regarding the UQ Open Day please contact the Marketing Team on or visit the OMC website.


Careers that Shape the World

More than 1000 high school students descended on UQ St Lucia last week for the annual Careers that Shape the World event.

Year 11 and 12 students from schools all over South-East Queensland, as well as some from interstate, came along to spend a day exploring the career opportunities available to them through studying at UQ.

Students took part in interactive, career-focused sessions, from areas across the university, delivered by industry professionals, academic experts, and students from UQ.

Despite the inclement weather, the event was a great success, and informal feedback so far has been excellent, with attendees enjoying the “informative and inspirational sessions”.

If you would like to find out more about this event or how your area could be involved in 2013, please visit our website or ‘like’ the event on Facebook.


This month we welcome new staff to the M&C network. Click here for the full list.



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9 Ways to Grow a Responsive Email Marketing Database


The PR Report
The PR


OMC welcomes your feedback on The Network. Please send your comments or suggestions to


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