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Nov 17, 2011

The Network - News from the UQ marketing and communications network

Key highlights from PRIA Conference

PR Directions 2011 showcased the dynamic and evolving landscape of the media. The 24-hour “Opinion Cycle” has overtaken the 24-hour news cycle. It was also suggested that PR people need to ‘own’ social media; understand and use it, to influence and achieve our business goals. Listening and research into our audiences is more important than ever and online gives great opportunities to do this. As communications professionals, we may need to accept there will almost always be some negative feedback/media around any meaningful change because of the new world of multiple channels.


Meet staff from UQ's new advertising agency - Clemenger BBDO

As you may know, Clemenger BBDO have recently been selected as the preferred supplier of UQ’s advertising and creative services contract. The upcoming Marketing and Communications conference will be your first opportunity to meet some of the team and hear from their Managing Director, Kurt Viertel. Kurt will be presenting at the Marketing concurrent session - Marketing Challenges including attracting Indigenous and lower SES students, and increasing RHD postgraduate cohorts and participating in the panel discussion ‘Not the Gruen Transfer’. The conference reached capactiy and registrations closed last week, with around 100 participants expected. We look forward to seeing you there!


Discover more at UQ News TV


Measuring & Optimising Social Media Marketing in Tertiary Education.
February 22-23, 2012 in Melbourne

QLD: PRIA QLD's Christmas Party
RSVP: November 29,          Event: Wednesday November 30

Marketing and Communications Conference

iXmas Party 2011
24 November


"In today's information age of Marketing 2.0, a company's website is the key to their entire business."

Marcus Sheridan
Author of The Sales Lion Blog
Marketing Speaker


Latest publications news

More than 145,000 alumni, donors and partners will shortly receive their copy of the Summer 2011 edition of Contact magazine.

This will be followed by a special 600th edition of UQ News which will be published on November 29 and distributed on campus shortly thereafter.

Submissions for future editions of both publications are always welcome.


Continuing Professional Development - new website

Marketing and Communications professionals at UQ may find the new UQ Continuing Professional Development website of help in their work, thanks to The Centre for Innovation in Professional Learning (CIPL), which has drawn together providers of CPD short courses across the University in the one place for the first time.

The University of Queensland has identified the need for continuing professional development in the Australian workforce, launching the new UQ CPD website earlier this month. The site was launched as part of The University's annual Teaching and Learning Week celebrations.

Explore the CPD offerings at UQ today, visit 


PRs who ignore bloggers are in danger of becoming irrelevant, IMPACT claims


Find Out How "In Demand" You Are in The Job Market With Identified
Mashable Business


How should companies handle complaints via social media?
The Drum


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