UQ Brand tracking
After conducting an initial brand tracking exercise in April, OMC have recently completed the 2nd round of market research for 2011.
Research was conducted after the completion of UQ brand advertising and will provide an insight into the effectiveness of this year’s campaigns along with an updated view of brand image and perceptions. Analysis is currently underway and we look forward to sharing the results with you early next year.
More information on UQ Brand Tracking.
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OMC Work Plan 2012
This week the draft OMC Work Plan for 2012 was sent out to all members of the network for their information and feedback. The Plan outlines OMC’s business-as-usual activities for next year, as well as some new initiatives.
Graham Bethune, Director of OMC, says the plan is as much about communicating the role and work of OMC to the broader network, as it is about providing a useful planning tool for OMC staff.
More information on OMC Work Plan 2012.
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UQ NEWS TV
Discover more at UQ News TV
EVENTS AND TRAINING
Media Awareness Workshop
March 14, 2012 - more information available in the New Year
Using the UQ Brand March 23, 2012 - more information available in the New Year
Media Release Writing Workshop
April 5, 2012- more information available in the New Year
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Global Reviews
An independent review of the recently refurbished UQ International website has benchmarked it 2nd overall nationally* (Macquarie University ranked 1st) and 1st against our five closest competitors: Curtin University, Sydney University, Melbourne University, QUT and UNSW. The review, provided by customer experience auditor Global Reviews, also provides an interesting overview of other Australian universities’ international student websites. Click here to access the findings.
*11 universities were surveyed
Submissions for future editions of both publications are always welcome.
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Highlights from the Inaugural UQ Marketing and Communications Network Conference
The recent UQ Marketing and Communications Network Conference was centered on the theme Common Goals, Common Ground, Common Destination. The event itself was an opportunity for UQ marketing and communications staff to meet colleagues, welcome our new advertising agency Clemenger BBDO and discuss the changing media landscape with guest speakers from Australia and overseas.
Although the survey results from those who attended the conference are yet to be finalised, there has been a lot of positive feedback within the network.
We are looking forward to the next UQ Marketing and Communications Network Conference in 2012 and want to hear from you for ideas and suggestions to ensure the event is one not to be missed.
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OMC would like to wish everyone in The Network a safe and happy holiday. The next edition of The Network will be out in February 2012. We thank you for all of your support since the launch of The Network earlier this year and look forward to working with you all next year.